Chartboost Store Now in Closed Beta for iOS, Android and Unity
Chartboost, the cross-promotion network for mobile developers, with over 16,000 games in their network and 6 billion game sessions every month has recently announced it’s launching a new back-end service that will power in-app purchases and stores inside mobile games.
The “Chartboost Store” is said to make it easier for companies that wish to add new
items and adjust pricing on the fly without having to go through the inconvenience of
doing an update. Additionally, the new store will provide developers analytics as to which items from the store are performing the best to adjust accordingly. While many large game developers already have these technologies there is a large crowd of smaller indies who don’t.
At present the company says 5 people are already using their store, and it’s in closed beta for iOS, Android, and Unity.
While it’s free for now, Chartboost will ask for 10% of revenue share when the product officially launcheds later this year. This equates to 40% when you account for Google or Apple’s 30% cut.
CEO Maria Alegre had this to say,
“It’s not a feature. It’s a radically new product that’s being operated by a separate team, “
“Since we launched two years ago, I’ve been telling people we’re building a monetization platform for games, not an ad network.
“This isn’t about the adverts. This is about the whole game economy.”
While Playhaven has been offering similar services for some time, here’s a look at what the Chartboost Store might look like.
“Now developers can use one platform look at the behaviour of the 98 percent of players who don’t pay and the 2 percent who do,” Alegre added.
The video below further illustrates what to expect upon launch.
If you’re quick to act you can avoid the 10% cut by going here.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
