Clash of Clans & HayDay Publisher Supercell now valued at $800 Million
Finnish Publisher Supercell (creator of of Clash of Clans and Hay Day) has reportedly sold a chunk of its stock to existing investors Institutional Venture Partners, Atomico and Index Ventures.
With Supercell’s newest round of funding being between $100 and $150 (for 16-20% of the company) positions the company to be valued at $800 million. In the initial days (2011), when Supercell was developing games for Facebook its first round of funding came from Accel Partners which raised them $12 million. With only two games created (one being on iOS) it is said to be generating more than $1 million per day.
With that being said, it means they don’t actually need the investment for anything, which could include: expansion, operations, marketing – or anything along those lines. This deal is likely a result of the founders and original set of investors drawing in more money to cash-out with some substantial gains, while also providing the larger VC’s (new investors) some stability in ownership for whatever happens next moving forward, (which could very well be an IPO). Alternatively, Supercell could get into the acquisition game themselves in an effort to boost their position in the rapidly evolving and expanding marketing, but that seems less likely.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
