Cumulative Mobile App Revenues To Exceed $30B By End Of 2012
That’s Nearly Double 2011 Figures.
It’s true. By the end of this year, the cumulative revenues of the global mobile app market will have exceeded $30 BILLION, according to ABI Research.
These figures include money generated from:
- paid apps
- in app purchases
- subscriptions
- in-app advertisements
- ..and the like.
ABI’s research shows that this is nearly double the amount of money apps had generated by the end of last year, 2011.
Senior analyst Aapo Markkanen went on to say in a statement,
“Consumers’ high interest in apps has for a long time been obvious from download volumes, but it’s 2012 that will go down in history as the year when the economic side of the business finally took off,”
..and
”We’re no longer talking only about a short-term gold rush. Apps have become a major digital industry.”
While Apple certainly deserves some credit, ABI noted they were most impressed with how Google has transformed their own formerly Android Market, to now the nicer – Google Play.
“Google deserves a lot of credit for rehabilitating its proposition as an app distributor in the past year or so. If the old Android Market was a garage sale of the industry then the new Google Play has begun resembling a respectable department store. We estimate the Android developers’ share of the annual app revenues to set around one-third,” said Markkanen.
Aside from that, there’s not much to be said about Windows or RIM.
Best,
Kevin
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
