![Desktop vs Mobile PPC Market – Time to Play Catch-up? [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/06/Catching-Up-With-the-Mobile-PPC-Market-2078411_630x210.jpg)
Desktop vs Mobile PPC Market – Time to Play Catch-up? [INFOGRAPHIC]
Thanks to the folks over at Hanapin Marketing, we have this interesting infographic to look at today, particularly in the direction of the mobile PPC landscape – and not just in terms of how CPC’s perform, but also the most frequently used platforms by advertisers (as well as their results).
Some key findings include..
Paid Search Ad Spend by Device
- Computer: 86.1%
- Tablet: 8.9%
- Mobile Phone: 5.0%
Paid Search Cost Per Click by Device
- Computer: $0.56
- Tablet: $0.46
- Mobile Phone: $0.30
Share of Total Ad Spend vs Share of Resulting Clicks
Computer
- Ad Spend: 86%
- Clicks: 81%
Tablet
- Ad Spend: 9%
- Clicks: 10%
Mobile Phone
- Ad Spend: 5%
- Clicks: 9%
More in the infographic below – enjoy.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
