East vs West – Asian In-App Purchases to Trump West’s by 2016
According to new research from Juniper Research, the firm has predicted that tablet gamers will spend $3.03 billion on in-game purchases in 2016. More importantly Juniper expects the majority of this tablet gaming revenue to come from the Far East and China, with its share of the $3+ billion being near 75%.
Juniper does mention however, that North America is to retain its spot as a clost second in the world o in-app purchase revenue.
Western Europe will take third place, while other regions will account for an almost negligible proportion of the total spend.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
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