Execution Labs Launches Lab Partners
In an effort to hep the little guys, Canadian incubator-accelerator Execution Labs has announced its Lab Partners program, which will help the indie developers it’s working with, and other indies, to find fellow studios they can run cross-promotion campaigns with.
The free service is accessed via the Lab Partners section of the Execution Labs website and delivered through the self-service Direct Deals functionality offered by monetisation outfit Chartboost.
Execution Labs Co-Founder Keith Katz said,
“The market has shifted in favour of large publishers who can afford to spend $1.50 or more to acquire new players,”
“We’re trying to level the playing field by providing a matchmaking service that allows indie developers to find other developers who want to strike direct cross-promotional deals.”
Indie mobile game developers who wish to be a Lab Partner can check out the service here.