Flurry reveals highest retention amongst game genres
According to Flurry, (which has a network of over 300 million consumers) have found that Solitaire games have the best 90-day retention rates of any freemium genre. Strategy games however, encourage the most frequent use.
As seen in the graph below
Quadrant I represents the above mentioned ‘sweet spot’, quadrant II displays intensive use over a short customer lifecycle, while quadrant IV is full of ‘evergreen’ titles that show repeat play, but may “lack the depth required to generate sizeable in-app purchases.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
