Heyzap Mobile Gaming Network and Now Ad Network?
With it’s newest SDK update (today) Heyzap is allowing developers and publishers to introduce Heyzap ads to their games. This will give Developers a opportunity to make more money, or to promote their games in other Heyzap games. As seen in the image below, the company suggests games that are of similar interest to the one’s you’re already playing.
Since users are sharing their information with friends on Heyzap, it allows the system to make reasonable suggestions as to other games the user might be interested in.
Despite the fact that the ads program is officially launching today, Heyzap claims it has already run ads from Zynga, TinyCo, Storm 8, Gree, Kabam, and Com2Us as part of a “secret alpha.” In total, Heyzap ads are already running in 350 games (out of the more than 4,000 in Heyzap’s network).
In the press release announcement earlier today Co-Founder Jude Gomila said,
“There are three components to the life cycle of a game that developers are concerned with: user acquisition, retention, and monetization — we now have solutions for all parts of the cycle,”
With the SDK said to only take 10 minutes to install, and then allowing developers to get paid at the end of every month. It makes me want to go install it on my own mobile game..I don’t have. The ads will be monetized on a per-install (CPI) basis. Additoinal information regarding the new SDK as well as other news can be found here.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
