How to increase referral rates by 300%
Before you can even think of optimizing your app performance you’re going to need something to help you manage al the data and metrics. Something like.. Apsalar’s FREE mobile analytics product: AppScience.
Moving forward (assuming you at the least have that in place now) you can take these insights in and implement them as well.
1) Choose a mobile specific provider
This will be able to best help track and answer these critical, mobile-specific business questions.
You’re not dealing with Google Analytics here. Mobile app tools like AppScience should not be considered ‘in the same boat’.
2) Define Which Events to Track
When setting up your mobile analytics, define which events to track by examining your business goals. As to what you want to track, and what you want to do. an example could be, increasing user engagement.
To do this, you’d need to track the right metrics, but first solidfying your audience by (lets say) isolating your users who have opened the app at least 5 times. Then you could track events like: acquisition, monetization, and retention. By determining to just track certain events you will prevent the clutter of superfluous data.
3) Create higher user engagement through Funnels
Using AppScience gives you the ability to identify drop-off rates and you can hone in on which elements in your app are really working. Additionally, there are other parts of the platform that allow you to measure different things.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
