In App Purchases to top $3 Billion on Tablets $6 Billion for Smartphones by 2016
According to Juniper Research’s latest report Tablet Gamers alone will spend $3.03 Billion on in-app purchases in 2016. Crazyness. If the prediction is true, this will represent a ten-fold increase on the $301 million that tablet gamers spent in 2012. The surgely undoubtedly is largely due to the rapid tablet adoption and acceptance of in-app purchases with consumers.
Juniper notes that virtual currencies, rather than in-game goods, will generate the highest levels of player engagement and spending. When it comes to geographic breakdown of that $3 Billion, Juniper predicts the East will rule in both the US and China. Together these two regions alone will account for 86% of user’s spend in 2016.
As for Smartphones..
Juniper believes they will remain the primary source of in-app purchases, estimating gamers to spend more than $6 Billion on in-app purchases in 2016. The full 65 page report can be found here.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
