In-game Purchases on Tablets Near 3x Higher Than Smartphones
A study from Magid and Playfirst has shown that 61 million gamers prefer tablets over smartphones. In fact, 69% of tablet owners regularly play games on their device and 31% of them purchase in-game virtual goods. The average users spends $48 a year, which equates to around $914 million cumulatively. This is nearly 3x the amount spent on smartphones which currently sits at $341 million.
Now don’t get me wrong, smartphone still has an average total of 54 million users, which is actually a 50% YOY increase from last year.
President of Magid Advisors, Mike Vorhaus, had this to say:
“We started seeing the emergence of the tablet as a huge gaming platform last year. Now tablet gaming growth is pushing big increases on in-game virtual goods spending and driving big revenue.
“The tablet is really the TV of video – the great majority of tablet owners love tablet gaming, and the tablet is becoming their go-to device for gaming.”
Lastly, the average tablet gamer downloaded nearly 25 games in the last 12 months, VS 20 on a smartphone. It is also evident that these growth patterns show no signs of slowing down.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
