iOS and Android Account for 92.3% of Smartphone Shipments in Q1
IDC’s latest numbers for Q1 of 2013 also show that of that, iPhone captured just 17%. IDC noted that both Android and Apple shipments combined increased approximately 59.1% YOY, totaling 199.5 million units to be shipped during the quarter. This is up from 2012’s 125.4 million.
The report points out that iPhone’s had its “largest ever Q1 volume”. Despite the impressive numbers, Apple saw an overall decline among iOS usage as Android and Samsung led in both categories.
When comparing the device share, iPhones represent 17.3% while Android loaded (samsung + more) devices had 75%. This is again, shipments not sales. At least in Tablet OS usage Apple continues to dominate.
When it comes to 3rd place, Microsoft was able to surpass BlackBerry during Q1 with their Windows Phone at a growth rate of 133.3% YOY capturing 3.2% of shipments vs Blackberry’s 2.9%.
When it comes to “sold” vs “shipped” IDC does not provide that information. If it’s anything like the Facebook Phone which just got slashed by AT&T from $99 to $0.99 then things could be drastically different regardless of what these #’s have told us.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
