iOS App Store Revenue 2.6x More than Google Play
App Annie is out with its latest quarterly index for iOS VS Google Play revenue and downloads.
With the unstoppable growth of the App Economy the U.S. still leads for iOS App Store revenue growth, while Japan and South Korea take it home for Google Play. Last quarter alone Google Play reached close to 90% of the iOS App Store downloads, although the iOS App Store maintained the lead in monetization, earning about 2.6x the app revenue of Google Play. This is however less than it was in Q4 of 2012 which was at roughly 4x overall.
Between the two App Stores, several countries made their mark for driving growth from Q4 2012-Q1 2013:
- United States was responsible for the majority of the growth in iOS revenues.
- China also proved to be a strong revenue contributor and also led the growth in iOS downloads.
- Russia proved to be a key factor in Google Play downloads growth.
- Japan and South Korea continued to drive sizeable revenue growth for Google Play.
Across the boards, games continued to lead growth in downloads, but more so in revenue. Last quarter, the category had even grown to capture 70% of revenue in the iOS and 80% in Google Play.
When looking at the image below, you can see that while both App Store downloads increased marginally, iOS still pulls ahead as the leader.
As seen in the image below both App Stores had substantial gains in downloads, however iOS still is leaps and bounds ahead of Google Play. One thing to note however is: how fast Google Play is growing, by looking at the chart closely you can see that between Q4 2012 and Q1 2013 Google Play revenues appear to have almost doubled.
Again, according to App Annie the top countries for downloads for iOS were (In this order):
By revenue:
When it comes to Google Play for Downloads:
And Revenue:
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
