iPhone 5 boosts iOS to 48.1% market share in US
iPhone 5 boosts iOS to 48.1% market share in US
New data from Kantar Worldpanel Comtech shows that iOS has returned as the leader in the US for software market share. With 48.1% of the market; that put iOS up 25 percent year-over-year. Android, by contrast, slipped from 63.3 percent a year ago to just 46.7 percent.
Unfortunately (or fortunately, depending on your bias) Android still remains the leader in the rest of the developed world. In fact, during the latest period the platform had 54.2 percent in Britain, 73.9 percent in Germany, and 81.7 percent in Spain. Kantar credits iOS’ resurgence in the US to the iPhone 5 and suggests that iOS will hold onto its new position for many months.
Dominic Sunnebo, a Global consumer insight director of Kantar said,
“The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods,” says Dominic Sunnebo, a global consumer insight director for Kantar. “This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods.”
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Kevin
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
