iPhone 5 remains Most Popular Smartphone in UK
Take that Samsung! It wasn’t too long ago when I upgraded from my Galaxy S (yes the first one). My God.. Worst. Phone. Ever. Seriously.
I digress, HOWEVER it is evident that OTHERS in the UK also favor Apple’s devices over Samsung. Not even the new Galaxy S4 is able to topple Apple’s flagship smartphone (at least in the UK).
While they may have had a killer promotional campaign, Samsung has failed to win over users of Apple’s iPhone 5 in the UK, at least that’s what Mobile Magazine reports. It was evident the iPhone 5 was the the UK’s most popular smartphone after uSwitch’s mobile tracker for May found that the Apple flagship device came out on top in terms of live searches, pre-orders and sales.
Ernest Doku, telecoms expert at uSwitch.com, said,
“While the Galaxy S4 has been an unmitigated success on a global scale, price drops and special offers barely a month after launch shows that the heavily-hyped device has needed a bit more oomph to make waves in the UK market.
“As interest from the hardcore tech fans has waned, Samsung really has had a fight on its hands to wrestle some of that broader consumer attention away from Apple – even with a feature-rich handset like the S4.”
With a closing statement of:
“In terms of June, all eyes are towards Nokia’s Lumia 925, set for a mid-month launch. Taking the Windows Phone-powered Lumia 920 as a template and delivering a leaner, camera-focused sequel, it will be interesting to see whether an impressive iteration can stir up a seemingly static table for the summer.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
