Kabam Prepares for Global Expansion with Glu SVP Mike DeLaet
With revenue last year above $140 million, Kabam is on the move with a new third-party publishing operation that will be headed by Mike DeLaet, former Mobile Senior Vice President of Global Publishing for Glue Mobile. To-date, Kabam has had massive success in the west with mobile games such as Kingdoms of Camelot – Battle for the North, which was the #1 top grossing iPhone game in the US in 2012.
Unfortunately, it has had trouble breaking into the 100 top grossing iOS charts in China and only skimmed it for a couple of days in Korea. This may very well be one of the reasons why they want to bring someone onboard who knows what they’re doing, and have them path the path. China currently has the 2nd biggest smartphone market, with UK in 3rd.
Kabam COO Chris Carvalho said,
“Kabam’s focus on global strategic business partnerships is becoming increasingly important as we continue the disruption of the games industry,”
“Mike DeLaet has a proven track record of contributing to companies’ player and revenue growth and we have big goals for him to help take our games into new platforms and geographies.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
