Line Surpassses 200 Million Global Downloads
Although they have no report on MAU (monthly active users) which leads to the assumption that perhaps they’re not keeping up with the other social messaging apps in the space which include:
- WhatsApp which last month announced it had 250 million active users currently leads the way.
- China’s WeChat however, has amassed a use base of 300 million, and reports it has 190 million MAU’s.
Needless to say, seeing as LINE just reported back in January that it had reached 100 million users coming to 200 Million in 6 months is not bad progress.
Again, while the # of MAU’s is uncertain LINE previously had mentioned in an interview with Tech Crunch that
“the proportion of active to registered monthly Line users can be as high as 80%”
On a final note, LINE has recently been seen running TV Ads to acquire users and build awareness (an example can be seen below).
In Q1 LINE reported earnings of $58.9 million, half from in-game purchases and just under 1/3rd from sticker sales. The majority of revenues did however occur in Japan, which is their flagship market.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
