Location based Ad engagement Infographic
Celtra has unleashed new findings showing that engagement levels have nearly double in Q3 of 2012.
Engagement levels for location-based features in rich media mobile ads grew by 185 per cent in the third quarter of 2012, Celtra’s quarterly Mobile Rich Media Monitor Report has revealed.
The report reveals that engagement rates for rich media mobile ads have continued steady growth, with the average ad engagement rate in Q3 reaching 13.7%.
Additionally, location-based features have upstaged branding and presentation as the most engaging ad feature, with 18.8% engagement rate. Gaming features close behind with with 13.9% engagement rate. Video has proven to be the most popular feature for two consecutive quarters by a significant margin, appearing 45% of all the mobile advertising campaigns analysed.
Chief Product Officer and co-founder of Celtra Matevz Klanjsek said,
“Rich media mobile advertising is maturing quickly and its position within the marketing funnel is becoming clearer and more established — especially as engagement rates continue to grow,” .
“Mobile rich media advertising is emerging as a powerful and extremely effective asset in the mid-funnel, successfully driving purchase consideration and intent. Gaming, location-based and social media features in the mobile ads engage consumers in a meaningful way, providing an essential and often missing link between typically overcrowded upper and lower funnels.”
Any way – enjoy this Infographic below, it’s quite insightful.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
