Majority of game revenue comes from higher price points
An interesting chart today by W3i has revealed that 47 percent of total revenue comes from transactions costing $9.99 – $19.99.
Evidently games in the $0.99-$1.99 price range only account for 6% of the total game revenue.
This research is based on data from hundreds of W3i’s partners, which account for 66 million monthly active users across iOS and Android. W3i also found that the UAE and Japan were the most lucrative markets with 55% of revenue in the UAE coming from the $19.99 transactions, and 43% in Japan.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
