mCommerce Transactions to Top $3.2 Trillion by 2017
If you think that this years $1.5 Trillion is a lot, just wait till 2017 when a new report from Juniper Research expects transactions to reach $3.2 Trillion by 2017.
With the numberof mobile users who are using their devices for bill payments going nowhere but up, the report forecasts that the mobile banking sector will account for majority share of transaction values over the next five years.
The report noted that the introduction of mobile wallet services is providing first-time financial access in several emerging markets, in which the proportion of unbanked adults surpassed 50%. The report did not however point out that numerous obstacles would still need to be overcome if mCommerce were to fully realize the expectations of this forecast in the coming years.
Dr Windsor Holden (who is responsible for the report) commented:
“A significant minority of retailers have yet to optimize their sites for mobile. Unless retailers ensure a seamless, user-friendly mobile shopping experience, they will fall behind competitors who are already using mobile channels to enhance customer relationships.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
