Mobile Ad Growth – December 2012
Industry estimates reported to eMarketer show that mobile ad spend will increase 180% from where it was last year in 2011.
ComScore also recently revealed that smart phone penetration in Europe has reached 55%. Consumer optimism towards mobile commerce and advertising also has continued to grow at a rapid and steady pace.
The study found that 47% of users in these leading markets are on the Google Android operating system, and that Spain had the highest smartphone penetration rate, at 63% of mobile phone users. In the U.K., Apple still leads in hardware, but is losing in Europe as Samsung has taken the #1 spot.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
