Mobile Content Revenue to Surpass $40 Billion in 2013, $65 Billion by 2016
According to new data from Juniper Research, Mobile Content Revenues are set to surpass $40 billion this year and $65 billion by 2016. This will be primarily driven by operator billing and tablet owners’ unquenchable desire to purchase games, videos and eBooks.
The firms stated that eBooks will account for the largest revenue stream on tablets, noting Amazon, Nook and Kobo book store apps performing as well as versions on standalone eReaders.
Needless to say, with the rise in adoption of paid and free video apps, music and video now account for almost half of all revenues. Gaming is set to continue leaning towards tablets and away from traditional handheld games devices like the Nintendo 3DS and the Sony PS Vita.
Windsor Holden at Juniper Research went on to say:
“While the availability of direct carrier billing is patchy, the various benefits which the mechanism offers – higher conversion rates, opportunities to monetise unbanked customers – suggest that deployments will rise significantly in the medium term.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
