Mobile TV and Video Revenues to reach $9.5 Billion by 2017
According to Juniper Research, the company has predicted that, with the more than 2 billion people will be using mobile to view TV and video by 2017 – revenues are expected to double (2013’s projection of $4.5 billion) hitting $9.5 billion. Collectively, North America, Western Europe and the Far East and China, and generate 80% of the total revenues.
At the same time, with the World Cup and the Olympics taking place in Latin America in 2014 and 2016, they’ll be one to keep an eye on for Mobile TV usage as well.
It is said that this growth can be attributed to users becoming more familiar with streaming as well as many paying for subscriptions or pay-per-title, via Netflix or iTunes.
Report Author Sian Rowlands commented:
“In order to be truly successful in the future, I think we will see players emerge who are prioritizing their customers’ preferences; they will do this by utilizing cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
