More than 3/4 Mobile and Tablet Video Ad Views Were on an Apple Device in Q1
At least that’s what the analysts over at Freewheel said earlier this week. While Android may still have the lead on OS in terms of US and Global smartphone market share, more mobile video ad views took place on an iPhone 31.4% vs Androids 22.5% in Q1. According to FreeWheel’s latest report.
iPad in particular accounted for 39.2% of video views with an emphasis on long-form content.
In fact, 58% of ad views on the iPad were served as long-form content (over 20 minutes) for the quarter, compared to just 27% on the iPhone and 24% on Android phones. Researchers notes:
“this reflects TV-style viewing habits on iPad versus on-the-go usage for mobile phones.”
All-in-all, non-desktop video viewing (either through mobiles, tablets, or OTT devices) represented 19% of video views in Q1, which equates to a 50% jump from 12% just last quarter.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
