Nearly 25% of Mobile Users Don’t Realize Apps Gobble Data
According to results from Mobile VoIP provider Rebtel, (who has surveyed smartphone users to determine their data knowledge) has found while consumers like the idea of data, they don’t really know what it means. This is despite the fact that 90% claim data allowance is very important when choosing a contract.
Interestingly, more than 23% say they didn’t know app usage can gobble up their allowance and 15.7% said they were unsure. Yet, only 30.4%of respondents have an unlimited data plan, which means, for the rest of you folks who don’t – you’re likely in for some “bill shock” in the near future, especially if you’re a gamer. 1/3rd of consumers thought that 1GB of data would allow 10 hours of mobile video viewing. Unfortunately, they’ll likely be disappointed to hear they’d only receive around 2 hours worth.
41.5% added that they’d be ‘likely’ or ‘very likely’ to consider only buying data from operators in the future to use VoIP apps like Rebtel and Skype to make voice calls.
Rebtel CEO Andreas Bernstrom went on to say,
“One of the key factors in the dizzying rise of the smartphone in recent years is the mainstream adoption of apps into our daily lives. Despite this, our research hints that many mobile users still lack a basic understanding of data and how it works.
“With the advent of 4G networks we are seeing an end to operators offering ‘all you can eat’ data packages and a return to complex and often expensive tiered access offerings. With such a large number of users unaware that apps can drain their data it does raise concern that many consumers will find themselves facing unnecessarily large mobile bills.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
