Posted by ksteineman on Jul 19, 2013 in Apps, Mobile |
Despite the fact that countless consumer surveys make the claim that most of us hate seeing ads on our smart devices, the reality of the matter is: when it comes to paying for apps (even just .99cents) vs tolerating ads we overwhelmingly favor the free apps and tolerate the ads. This is at least according to Flurry, who has analyzed data from the past four years with pricing information for nearly 350,000 apps that use the Flurry Analytics platform. It is true that the apps found on our devices say a lot about who we are, but they also reveal our opinion of what type of monetization strategy we...
Posted by ksteineman on Jul 17, 2013 in Android News, Apple, Apps, Mobile |
Even if Apple only owns 18% of the App Economy it still pulls in near 400% more than Google. $5.1 million in revenue every-day to be exact. Google on the other hand, has about 75% of all app downloads – yet, only pulls in $1.1 million per day. While there are certainly more insights in the infographic below, it’s no surprise that Google Play has better search when it comes to typos in both name and category. Meanwhile, the Apple App Store has near double the users interested in mobile games (26%) vs Google Play’s 14%. Unsurprisingly, both Google Play and Apple lead their own App Store’s in number...
Posted by ksteineman on Jul 16, 2013 in Apps, Mobile |
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Posted by ksteineman on Jul 16, 2013 in Apps, Mobile |
According to a recent ‘State of the App Economy’ report from AppNation, they claim that the App Revenue will double from this years $72 Billion, to $151 billion in 2017. Leading the way, we have email, browser, and social networking apps. With that being said, commerce-enabled apps will be the biggest driver of revenues, followed by revenue from paid-downloads, in-app ads and purchase of virtual goods. Word of mouth continues to be the primary way that tablet owners discover new apps, according to 60% of consumers, with app store reviews in second at 40% and around 35% getting apps that are in the different charts. Additionally, while music and...
Posted by ksteineman on Jul 14, 2013 in Apps, Marketing, Mobile |
Thanks to the folks at DCI we have an interesting Infographic to look at today that covers the “do’s” and “dont’s” of App marketing. While most of the things illustrated in the infographic isn’t necessarily new information, it certainly helps to have a visual to give you a better understanding if it hasn’t hit home already. With that being said, enjoy the infographic below and if you’re still curious as to ways to market your app take a look around the site, and I’m sure you’ll find more than enough insights....
Posted by ksteineman on Jul 13, 2013 in Apps, Mobile |
While those without a smartphone (40% of people) won’t understand the pain of those of us with, those of us who DO have one know that without apps we may as well be using a feature phone (these are the old phones that just call and text – in-case you don’t remember). To take this matter one step further, Ebay has studied the results of over 200 participants for a period of 4 days to see if they can go without apps. Some quick stats: 1/3rd of participants couldn’t make it through the 4-day challenge. Most common cheat apps were: Social Networking Photo Sharing Navigation Weather More in the...
Posted by ksteineman on Jul 12, 2013 in Apps, Marketing, Mobile |
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Posted by ksteineman on Jul 12, 2013 in Mobile |
A study from Magid and Playfirst has shown that 61 million gamers prefer tablets over smartphones. In fact, 69% of tablet owners regularly play games on their device and 31% of them purchase in-game virtual goods. The average users spends $48 a year, which equates to around $914 million cumulatively. This is nearly 3x the amount spent on smartphones which currently sits at $341 million. Now don’t get me wrong, smartphone still has an average total of 54 million users, which is actually a 50% YOY increase from last year. President of Magid Advisors, Mike Vorhaus, had this to say: “We started seeing the emergence of the tablet as...
Posted by ksteineman on Jul 12, 2013 in Apps, Mobile |
Chartboost, the cross-promotion network for mobile developers, with over 16,000 games in their network and 6 billion game sessions every month has recently announced it’s launching a new back-end service that will power in-app purchases and stores inside mobile games. The “Chartboost Store” is said to make it easier for companies that wish to add new items and adjust pricing on the fly without having to go through the inconvenience of doing an update. Additionally, the new store will provide developers analytics as to which items from the store are performing the best to adjust accordingly. While many large game developers already have these technologies there is a large...
Posted by ksteineman on Jul 11, 2013 in Apps, Mobile |
Just when you thought it can’t get any better. Google teases you with an awesome video that makes you want more. All I can say is: “Sorry Yelp, I don’t think ordering capabilities are going to cut it this time”. As reported on 9to5Google yesterday, Google is rolling out this update first to Android with plans of bringing it to iOS ‘soon’ (hopefully we don’t see what happened with GoogleNow happen with this update). Some of the features observed by 9to5 were: Designed for tablets: A dedicated tablet design brings all the features of this new app to Android tablets and iPads, which makes exploring the world from the...
![The Apple App Store vs Google Play [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/07/kinvey_apps_and_oranges_infographic-2054811_128x128.jpg)
![7 Do’s and Dont’s of Mobile App Marketing [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/07/infographic-7-dos-and-donts-of-mobile-app-marketing-2293142_128x128.jpg)
![Life Without Apps – Could You Survive? [Infographic]](http://mobileminute.info/wp-content/uploads/2013/07/apps1-412567_128x128.jpg)
