Posted by ksteineman on Jul 10, 2013 in Mobile |
According to Juniper Research, the company has predicted that, with the more than 2 billion people will be using mobile to view TV and video by 2017 – revenues are expected to double (2013’s projection of $4.5 billion) hitting $9.5 billion. Collectively, North America, Western Europe and the Far East and China, and generate 80% of the total revenues. At the same time, with the World Cup and the Olympics taking place in Latin America in 2014 and 2016, they’ll be one to keep an eye on for Mobile TV usage as well. It is said that this growth can be attributed to users becoming more familiar with streaming...
Posted by ksteineman on Jul 7, 2013 in Mobile |
App Marketing company Fiksu has released a new Unity Plugin for developers who ‘love working in Unity’. As of July 2nd, the Unity Plugin provides Unity developers fast and easy integration with Fiksu’s Mobile App Marketing Platform. For those of you who don’t know what Unity is: “Unity is a leading development platform favored by developers for creating interactive 3D content. In short, game developers and others who want to create high quality interactive apps turn to Unity to simplify their development and deliver their apps across platforms.” Unity has been known to help developers build better apps – faster. The new plugin integrates into any Unity-based iOS or...
Posted by ksteineman on Jul 6, 2013 in Mobile |
True story. www.mobilephonechecker.co.uk has found that 1/3rd of people in the UK are turned off by someone with a smartphone they consider ugly. Interestingly, women see BlackBerry devices as the ‘most attractive’ phone for men to own. This is accompanied with the regard to the owners as being ‘confident and successful’, which indeed could be shocking to those with an iPhone or Samsung in their pockets. More so, the survey of 1,900 single men and women that reside in the UK found that, men find the iPhone the sexiest device for women to own because it makes them appear ‘stylish’. Top 5 devices women favor for men as follows: 1....
Posted by ksteineman on Jul 6, 2013 in Apps, Marketing, Mobile |
So then, what the heck does that mean to you? Well, as an advertiser – this means you can more quickly and conveniently create mobile app ads with just a few clicks. This means that Advertisers can now create a mobile app install ad just by writing their copy and providing their app’s URL on the App Store or Google Play. This new process also makes it easier for developers to get their ad up and running by removing the step of first having to register their app with Facebook. According to Fiksu who reported on the changes earlier this week, and also happens to be big fans of...
Posted by ksteineman on Jul 5, 2013 in Apps, Mobile |
...
Posted by ksteineman on Jul 5, 2013 in Android News, Marketing, Mobile |
...
Posted by ksteineman on Jul 5, 2013 in Android News, Mobile |
It’s time again that nativeX has released their findings on what the most popular Android Smartphone is for the given month. In relation to last month, there isn’t much of a change aside from the fact that Samsung Galaxy S4 seems to be gaining a little bit of traction as far as device owners. The samsung Galaxy S3 however still proves to be the big winner with 12%$ of owners using it. 7% on the Galaxy S2, and then the rest are also Samsung owned devices as well. It still surprises me however that 60% of the devices are ‘Other’. When it comes to Android OS (Operating System) Market...
Posted by ksteineman on Jul 5, 2013 in Apps, Marketing, Mobile |
Today we’re going to jump right into to HOW you can get your game noticed in the incredibly fast growing App Ecosystem, with $0 in marketing budget. Let’s do it. 8 Ways to Get 1 Million Downloads for $0. 1)Why should people play your game? This is of course the most basic, but arguably the most over-looked question developers need to ask themselves. Asking this question: “Why should anyone play this game?” is the place you should start before reading anything else. If it is the case that you’re aiming to create an action title that offers fast-paced, exciting combat – then you may want to put a...
Posted by ksteineman on Jul 5, 2013 in Apps, Mobile |
Certainly a milestone to be celebrated, the South Korean-based social messaging app Kakaotalk has recently logged its 100 millionth user registration. The achievement comes almost exactly 3 years and 3 months after KakaoTalk launched in Korea. Kakao itself claims the platform’s growth can be attributed to the company’s innovation. While Line (a competitor to Kakao) still flaunts more users than KakaoTalk does, the addition of 10 million users in a little over a month is certainly closing the gap. Additionally, it makes evident the popularity of these emerging social networks in Asia. Although, it should be mentioned that both Line and Kakao are starting to grow their presence in...
Posted by ksteineman on Jul 5, 2013 in Mobile |
And if they’re not yet, they will be soon. At least that’s according Mobile Analytics Company Flurry who has released data gathered from iOS and Android app usage during May of 2013 on near 25,000 American owned devices. According to the data, moms spend an average of 53% (on Android) and 48% (iPad) of their time playing games. When it comes to iPhone however, it is evident that it is only at 31%. Although, when ‘lifestyle app’ consumption is considered it leads significantly compared to its iPad and Android counterparts. As seen in the images below, the 2nd most popular apps among the 3 devices are in the Social...
