Posted by ksteineman on May 9, 2013 in Apps, Mobile |
Of those earnings, near 50% are from In-App purchases, 30% from stickers and 80% of revenue is from Japan (it’s largerest user base and where it first kicked off). Recently passing 150 million users, LINE is revealing for the first time what % of its revenue comes from game in-app purchases vs its stickers. Being a freemium app it leverages free social messaging and gaming services to draw in users, that will monetize its offering via entertaining add-ons that can be purchases within its apps. Breaking the revenues down by content type, game in-app purchases accounted near 50% of the Q1 revenues, while paid stickers earned around 1/3rd or...
Posted by ksteineman on May 8, 2013 in Mobile |
According to new data from Juniper Research, Mobile Content Revenues are set to surpass $40 billion this year and $65 billion by 2016. This will be primarily driven by operator billing and tablet owners’ unquenchable desire to purchase games, videos and eBooks. The firms stated that eBooks will account for the largest revenue stream on tablets, noting Amazon, Nook and Kobo book store apps performing as well as versions on standalone eReaders. Needless to say, with the rise in adoption of paid and free video apps, music and video now account for almost half of all revenues. Gaming is set to continue leaning towards tablets and away from traditional...
Posted by ksteineman on May 8, 2013 in Marketing, Mobile |
As of today Localytics has just added 3 new features to the Localytics App Analytics and Marketing Platform. This latest release is said to: “empower organizations to close the loop of the entire customer lifecycle within apps – from acquisition, to funnel optimization, to tracking the total lifetime value. ” Introducing.. Customer Acquisition Mangement Real-time Funnel Management and Lifetime Value Tracking Diving into each of them a little further, it is said that these analytics with help in interacting with users in a personalized manner with through highly customized content. Customer Acquisition Management: This feature helps in understanding how effective your advertising campaigns are with ad networks. ...
Posted by ksteineman on May 7, 2013 in Mobile, Startups |
Parse may be a company you’ve never heard of, or it may be a company you’ve just recently heard of (likely because of its recent acquisition by Facebook). With the acquisition having just happened less than 2 weeks ago the company shows no signs of slowing down with its product solutions. The newest being: Parse Hosting. Parse is said to simplify the process of mobile app development by providing “mobile backend-as-a-service.” (MBAAS). Basically, the company handles the server side of things so developers can focus on the user experience and design. Additionally, mobile developers that need a web presence can now host that content through Parse Hosting. CEO Ilya...
Posted by ksteineman on May 7, 2013 in Android News, Mobile |
With tax season behind us we find ourselves taking a look at last months device market share data, and who the main players are. This data is based on NativeX’s daily active users from mobile games, broken down by device and operating system. NativeX provides this data so: “mobile game developers can stop guessing which Android devices to focus on.” It is apparent in the image above that Samsung continues to lead the way with its Galaxy S3 at 12% share, Galaxy S2 at 7%, and Galaxy Note 2 at 3%. Two not-so-usual suspects new on the charts in April however are the: Samsung Galaxy Note 10.1″ and the...
Posted by ksteineman on May 7, 2013 in Apps, Marketing, Mobile |
With so many different options for user acquisition some could find it daunting, other’s could find it confusing, and the rest.. well, may just not be that interested in doing the due diligence to see which is actually ‘the best’ approach. Fortunately for us, AppsFlyer ha set out to get to the bottom of this issue through its analysis of billions of in-app events during Q1 of this year (2013). As seen in the image below, according to the figures – incentivized downloads (in purple) provide the highest conversion rate, but suffers in quality when it comes to long-term engagement. Search (in yellow) provides high quality users, but low...
Posted by ksteineman on May 7, 2013 in Apps, Mobile |
Rovio, the creator of notorious Angry Birds, (amongst other mobile games) has announced a new feature to come that will allow its users to save game data in the cloud to resume playing where they left off on any device. While there’s no exact word on what other games (aside from what’s listed below) Rovio plans to support with the new feature, it’s evident the accounts are already being rolled out. ...
Posted by ksteineman on May 6, 2013 in Apple, Apps, iOS Updates, Marketing, Mobile |
So you’ve probably heard more than a few times by now about what happened with App Gratis, mainly – Apple removing their app from the App Store for being in violation of developer regulation 2.25, which states: “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.” While no official announcement by Apple has been made, it can be assumed that apps are now liable to be rejected if they feature any type of: filtering, bookmarking, searching, or sharing of recommendations. The folks over at PocketGamer.biz note being contacted by one developer...
Posted by ksteineman on May 6, 2013 in Mobile |
For the first time ever, 2013 will be the year people buy more tablets than notebooks. By 2017 we’ll buy 6x more tablets than laptops according to reports from NPD. NPD senior analyst Richard Shim also went on to say: “The mobile PC industry is undergoing significant change,” “The rapid rise and establishment of white box tablet PCs … is putting pressure on traditional notebook PCs … resulting in cannibalization by tablet PCs.” Also according to NPD’s latest report, tablet shipments will grow 67% to 265.5 million, in 2013 and to 579.4 million by 2017. On the contrary, laptop sales are said to decline over the same period...
Posted by ksteineman on May 6, 2013 in Apple |
Up from no-where-close to that last year (17th), Apple has broken into Fortune 500’s Top 10 (at number 6). Fortune notes: “Apple is bigger than ever,”. Facebook also made their first appearance on the list. Also adding, that while the company has “maintained more than disrupted” its product line, and even had to apologize for iOS 6 Maps and its Chinese warranty services, it “remains an innovation icon.” Taking the #1 spot again is Walmart, with revenues of $469.2 billion, and profits just under $17 billion. Other companies to make the top 10 include: For other high-tech companies on the list: AT&T at 11th HP at 15th Verizon...
