Posted by ksteineman on Apr 27, 2013 in Apps, Marketing, Mobile |
As covered in February, Fiksu compiled client results from the campaigns they had run with FB PPI (Pay-per-install). To see this results, click here. Yesterday, Fiksu went ahead and went one step further to provide their readers with an eBook which covers “5 Essential Tips for App Marketing on Facebook“. As noted on Fiksu’s blog: “As we’ve been running campaigns for our customers, we’ve learned some valuable lessons about how to get the most out of this new marketing channel. Now some of those lessons are available in an ebook: 5 Essential Tips for App Marketing on Facebook.” If you were ever curious how you could begin leveraging Facebook’s...
Posted by ksteineman on Apr 26, 2013 in Apps, Mobile |
Flurry released a report yetserday that revealed “the numbers are close than you think”. In the report, Flurry went into what it takes to reach comparably sized audiences across different media like television, print, online and mobile apps. They also drilled down on the size and engagement of the mobile app audience that varies across days of the week and hours of the day, as well as how it presents unique opportunities. To start.. Let’s look at the times that people use their devices the most. The chart below illustrates that for 1) weekday and weekend smartphone activity is relatively close. 2) Peak usage times (for both) are between...
Posted by ksteineman on Apr 25, 2013 in Apps, Marketing, Mobile |
Any indie developer out there who’s still developing apps for older devices needs to know something. Since this topic has come up 2x TODAY alone, I thought I would write a piece on it. Instead of trying to please everyone by making your app available on all devices, why not instead focus on creating a quality app for the devices that actually yield more revenue? A theory that’s been validated by NativeX recently is that: The older the device, the less revenue the user has to dispose. One might say that users with newer devices have more disposable income, and as mentioned above NativeX’s network had validated...
Posted by ksteineman on Apr 25, 2013 in Apps, Mobile |
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Posted by ksteineman on Apr 24, 2013 in Random, Funny, or Cool, Startups |
Like I’ve said in the past, it’s not every day that I write about a company that’s not completely related to mobile. Fortunately for you, today is one of those days. Last night I found myself at an event with about 20 other women in the room. I quickly realized that I was the only guy there and thought to myself, “Well gee – this should be interesting..” After hearing about what Women Inspire Tech (WIT) is all about, I realized that it was a pretty cool organization they had pulled together. As I mentioned briefly to the organizer Tiffany, “It’s great you guys are hosting these events...
Posted by ksteineman on Apr 24, 2013 in Mobile |
Earlier last month there was an announcement that T-Mobile would be acquiring 74% of MetroPCS’s shares for around $1.5 Billion. This was confirmed recently by both Bloomberg and Rueters. The original proposal had to undergo some changes in order to win over its critics, which included MetroPCS’s largest shareholder Paulson & Co. To reiterate what was mentioned in the past, the merger will provide T-Mobile the ability to expand its new LTE network across the United States, allowing it to keep pace with Verizon and AT&T, as well as adding over 9 million MetroPCS customers to T-Mobile’s...
Posted by ksteineman on Apr 23, 2013 in Apps, Mobile, Startups |
Mobile A/B testing startup PathMapp that made their debut at Tech Crunch Disrupt earlier last year has officially went live today. Pathmapp has essentially created a solution that allows developers to test different designs and push them out in realtime. Today, the startup is officially launching their A/B testing platform for native iOS apps, with the goal of enabling mobile developers the ability to optimize their apps and increase conversions without sacraficing their users experience, or even making substantial workflow changes. PathMapp CTO Andrew Herman said, “As mobile developers, we saw this massive gap in the market,” “Similar technologies have existed on the web for years, but...
Posted by ksteineman on Apr 23, 2013 in Mobile |
I know, if you’re an Android user you may be surprised to here this. But I assure you, this is not said without data to back it up. With results from a survey of 5,000 American singles; Match.com found that those with iPhones had the most first dates last year (maybe this will be enough for you Android lovers out there to make the switch). 20% of respondents also had a first date from websites, VS 22% through a friend and 7% from meeting at a bar or club. After the first date, 61% prefer to communicate over phone, compared to just 15% that want to meet...
Posted by ksteineman on Apr 22, 2013 in Apps, Mobile |
There was an interesting article published earlier today over at TC by David Lieb, who is the co-founder and CEO of Bump. I’ll sum it up here for you, and if you feel so inclined you can go ahead and read the full version here. Cognitive Overhead – What is it? Certainly, that would bea good place to start. To reference what was said in the article by David Demaree: Cognitive Overhead — “how many logical connections or jumps your brain has to make in order to understand or contextualize the thing you’re looking at.” While simplifying things generally is assumed as actions that: Minimize number of...
Posted by ksteineman on Apr 21, 2013 in Mobile |
EMA Contractors has released new research compiled of US tradesman (general contractors, electricians, plumbers, heating , and ventilation, etc..) are using smartphones for work, and that it’s also rose 35% YOY. 68% even claim to use their devices to support their workload. EMA Partner, and Leader of EMA Contractors had this to say, “Smartphone and tablet use among contractors on the jobsite continues its dramatic rise and marketers that are not focusing resources in this area are missing an important opportunity. “At a minimum, marketers should be looking at developing apps that help contractors do their job, websites that are optimised for mobile devices and product literature that can...
![Discovering the Amazon Appstore [INFOGRAPHIC] + App Annie for Amazon Appstore Comes out of Beta](http://mobileminute.info/wp-content/uploads/2013/04/app-annie-exploring-amazon-appstore-911880_128x128.jpg)
![Match.com “Singles with iPhones Went on Most First Dates in 2012” [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/04/MatchFirst_Dates_Across_America-361750_128x128.jpg)
