Posted by ksteineman on Apr 3, 2013 in Mobile, Startups |
Wouldn’t it be nice if you could some-how just know whether or not an app will be a runaway success in the future? Wouldn’t it be nice if there was a company that took a handful of metrics based on: DAU’s, Downloads, Revenue per month, and the like and was able to determine the valuation of a company if they were to sell? I think it would be nice. And, Apptopia thinks so too. The company which only launched 12 months ago, and has achieved $1 million in sales ($850k to developers) is now ‘relaunching’ its website with an emphasis on a more investment/ROI-focused model, specifically how an app’s...
Posted by ksteineman on Apr 3, 2013 in Mobile |
With the first cellphone having been made publicly available in 1973, and weighing in at 2.5 pounds, it goes without saying – we’ve come a long way. Today is the official 40th birthday according to Mashable. Evidently 40 years ago today, Mobile Phone creator Martin Cooper placed the first mobile call on the streets of NYC to his rival Joel Engel who was currently head of research at Bell labs. Unfortunately at the time, the battery life only alotted for 20 minutes of conversation. Since then, there has indeed been some remarkable improvements, not to mention the price for the original phone ($3,995 or what would be $8,700...
Posted by ksteineman on Apr 2, 2013 in Apps, Marketing, Mobile |
As ubuquitous as the mobile industry is becoming, and as fast-changing of a world we live in, it’s important to sometimes PAUSE for a moment, and really look and ask – “is what everyone else is doing really working?” Often times, the ‘heard mentality’ takes its toll where firm after firm is following the others ‘best practicies’ from analysts who who get their data from the same set of people who are implementing the meteocur practices that are imposed by no other than themselves. The system goes around, and around..and marketers who are following the ‘best practices’ are really just following the ‘statuos quo’. As the saying goes, if...
Posted by ksteineman on Apr 2, 2013 in Apps, Mobile |
App analytics firm Flurry (who now detects near 1 billion smartphones and tablets use around the world every month) has released a report (yesterday) that concluded mid-sized phones dominate, Phablet’s are a Fad. Also stating, “They dont’ show significant, or even disproportionally significant app usage. To arrive at this conclusion Flurry focused on the top 200 device models, as measured by active users in Flurry’s system, which account for more than 80% usage. Doing so allowed 5 leaders to emerge based on the screen sizes below: 1. Small phones (e.g., most Blackberries), 3.5” or under screens 2. Medium phones (e.g., iPhone), between 3.5” – 4.9” screens 3. Phablets (e.g., Galaxy Note),...
Posted by ksteineman on Apr 2, 2013 in Apple, Mobile |
According to news from the Wall Street Journal earlier today, Apple is to begin production on its next generation iPhone during Q2 (this quarter) of 2013. The update reiterates past claims of Apple’s next flagship smartphone having a design similar to the iPhone 5. If this ‘iPhone 5S’ is actually to begin production this quarter then that means we could see a release this summer, perhaps as early as August. From the WSJ, “Apple Inc. AAPL +1.09% plans to begin production of a new iPhone similar in size and shape to its current one in the second quarter of the year, according to people familiar with the device’s production, teeing up a...
Posted by ksteineman on Apr 1, 2013 in Mobile, Startups |
For those of you working on a mobile startup that want help accelerating your business, Read on.. MobileMonday has assembled an amazing team of partners, mentors, and sponsors to help startups operationalize their businesses and land commercial deals. Momentum is a ten week program in San Francisco, providing workshops and events that help startups accelerate their business and develop deeper relationships within the mobile industry. The program is geared to startups that already have a shipping product and some amount of funding. This is more of a graduate program as opposed to teaching startup basics. It’s free to participate and no equity is taken either. If you’re interested in...
Posted by ksteineman on Apr 1, 2013 in Apps, Mobile |
Finnish Publisher Supercell (creator of of Clash of Clans and Hay Day) has reportedly sold a chunk of its stock to existing investors Institutional Venture Partners, Atomico and Index Ventures. With Supercell’s newest round of funding being between $100 and $150 (for 16-20% of the company) positions the company to be valued at $800 million. In the initial days (2011), when Supercell was developing games for Facebook its first round of funding came from Accel Partners which raised them $12 million. With only two games created (one being on iOS) it is said to be generating more than $1 million per day. With that being said, it means they don’t actually...
Posted by ksteineman on Apr 1, 2013 in Apps, Marketing, Mobile |
When developing a mobile game, it may not be un-common for developers to assume that their key demographics are going to be 3-18yr old teen boys that will naturally consume their games to their fulest. Interestingly, a new study by EEDAR has shown that adult women now represent 30% of the gaming population. This exceeds that of the aforementioned teen boy demographic. Much of the rise in growth for older female women gamers is said to have come from the rise in smartphone availability/ usability. Also, 60% of people who play mobile games claim to do so, “just to pass the time”. Geoffrey Zatkin EEDAR research said, “We basically...
Posted by ksteineman on Mar 31, 2013 in Marketing, Mobile |
Today we’re going to discuss 4 of the most common Mobile Mishaps/Mistakes people encounter. While much of this was covered yesterday in my presentation at www.marketingcampsf.org I figure I’ll write a separate article to emphasize some key points. Let’s get started. Porting to Mobile Some may think this is just common practice, and requires the least amount of effort and investment (of any kind). With that assumption, they’re right. Unfortunately, “porting” rarely works because a mobile device as well as the experience that comes with it, is not the same as a desktop. Instead.. Think – what problems are people having on mobile, and how will they be able to solve them...
Posted by ksteineman on Mar 30, 2013 in Apps, Marketing, Mobile |
No point in pre-facing as to why I’m writing this, fact of the matter is: time is our enemy, and if you’re a developer for every second, or minute you spending reading this you could be missing out on potentially more downloads than what you’re getting with your currently implemented tactics. So let’s jump right in. User Acquisition There are some major differences between iOS and Android, the biggest being – iOS doesn’t allow for incentivized installs within the in-app environment. In fact, they’re so strict they’ve barred several developers from the App Store because of what they considered ‘questionable distribution tactics’. Android is a lot more...
![Apptopia to Project Apps Future Revenue / Valuation [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/04/Apptopia_Infographic-page-0-980221_128x128.jpg)
![Celebrating 40 years of Mobile Phones [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/04/cellphone-anniversary-708463_128x128.jpg)
