Posted by ksteineman on Mar 30, 2013 in Apps, Mobile |
It goes without saying that Smartphones and Tablets are ubiquitous in the world we live in today. According to a recent eMarketer report, nearly 80% of people of people will reach for their phone within 15minutes of waking, 62% will do so immediately, and 44% also use their device as an alarm clock. Today however, we’re not going to talk about why people do these things, (while it is likely to get our morning fix of the internet) we’re going to discuss how you can BE one of those things ON their device that they’re so eagerly awaiting to ‘check’. With more than 1 Billion smartphones around the...
Posted by ksteineman on Mar 29, 2013 in Apps, Mobile |
According to app analytics company Distimo, in-app purchases generated a record 76% of total App Store revenue in the U.S. in February. The report only tracks revenue generated through the app store, so this does not include ad revenue. In Asia, at least 90% of all revenue came from in-app purchases according to Distimo. Interestingly, freemium apps were found to generate the least amount of revenue per download, with just 93cents per download (based on the top 250 apps in the U.S.’s) Apple App Store. Meanwhile, paid iPhone apps w/o in-app purchases generated on average, $2.25 per download. Paid apps with in-app purchases generate even more revenue. iPad...
Posted by ksteineman on Mar 28, 2013 in Apps, Mobile |
Puzzle & Dragons publisher GungHo Online has just announced that it’s generated 10 billion yen in sales last month, in February. This amounts to a little over $106 million. Mobile gaming consultant Dr Serkan Toto (who resides in Tokyo) estimates that Puzzle & Dragons alone likely accounts for between 59 and 81% of GungHo’s total sales. With this in mind, he assumes that Puzzle & Dragons grossed somewhere between $62 million and $86 million in February. Toto also expects this figure to increase. With the $106 million figure last month, GungHo has substantially surpassed its $92 million it grossed in January by about $12 million. Given Puzzle & Dragons passed...
Posted by ksteineman on Mar 28, 2013 in Apps, Marketing, Mobile |
Fiksu has released their ‘Cost per Loyal User Index‘ concluding that February had a decline in in marketing costs at $1.29 (down 17%) from January’s $1.56. This clearly represented a bargain period for mobile marketers who may have held back on holiday advertising, and instead chose to spread their spending across the several month to follow to maximize impact. Additionally, Fiksu’s App Store Competitive Index showed a decrease of 13%, or 810,000 downloads each day, to 5.2 million daily downloads, from January’s 6.01 million. It’s important to note that much of the downloads that came in January were a result of spill-over from Power Week, with the Holiday...
Posted by ksteineman on Mar 27, 2013 in Apps, Marketing, Mobile |
Pretty cool if you ask me. Most of us who are ‘up to speed’ with things know that FB CPI campaigns have proven to be extremely effective. Maybe not as effective as a CPE (Cost Per Engagement) campaign, but still very effective nonetheless. In Facebook’s most recently update the company is allowing Developers to specifiy whether or not they want their ads only showing up when the users are on Wi-Fi (increasing the probablility of them installing the app). Facebook has said to have seen a 3x increase in ROI compared to “other advertising channels”. On top of that, its user acquisition (CPA) cost has gone down 30%. ...
Posted by ksteineman on Mar 27, 2013 in Apps, Marketing, Mobile |
For those of you thinking that the “Mobile Revolution” is coming, sorry, but – it’s already here. The thing people seem to forget is, the early adopters in this space aren’t the ones that got started earlier this year, or even last year – but instead back in 2008. They’re also the same ones who now have the know-how to disrupt a market place, steal market share, and optimize mobile monetization. Many large brands have already invested in their mobile presence. Coca-Cola for instance, invested $10M in Spotify and Starbucks $25M in Square. There’s no time to waste. Needless to say, mobile apps have become the go-to source for...
Posted by ksteineman on Mar 26, 2013 in Apps, Mobile |
With GDC just around the corner, App Annie has presented its followers with the hottest mobile games in the past month over both the Apple App Store and Google Play. Today we’re going to talk about a tale of two extremely successful game publishers with outstanding games from February 2013. As you may have guessed, we’re talking about the endless running game Temple Run 2 and the puzzle role-playing game Puzzle & Dragons: Temple Run 2 having only been released in the 2nd half of January, has already become the top-downloaded game across both the iOS App Store and Google Play. As a result, Imangi Studios (creators of Temple...
Posted by ksteineman on Mar 25, 2013 in Mobile |
After only 5 months on the market, Microsoft’s Windows Store has surpassed the 50,000 apps benchmark. The number of apps available is an indication of developer support, and it shows that the overall ecosystem is in a healthy state, at least that’s what MetroStore Scanner says. While this is still only a fraction of the number of apps available on either the Apple App Store or the Google Play store, with over 820,000 apps to date, 50,000 just doesn’t generate the same kind of excitement it used to. While Microsoft continues on their way to offer a third viable choice to Apple and the Google Play store, it...
Posted by ksteineman on Mar 25, 2013 in Apps, Marketing, Mobile, Startups |
With it’s newest SDK update (today) Heyzap is allowing developers and publishers to introduce Heyzap ads to their games. This will give Developers a opportunity to make more money, or to promote their games in other Heyzap games. As seen in the image below, the company suggests games that are of similar interest to the one’s you’re already playing. Since users are sharing their information with friends on Heyzap, it allows the system to make reasonable suggestions as to other games the user might be interested in. Despite the fact that the ads program is officially launching today, Heyzap claims it has already run ads from Zynga, TinyCo, Storm...
Posted by ksteineman on Mar 25, 2013 in Mobile, Startups |
Today Yahoo has announced the acquisition of mobile news gathering and delivery startup Summly. The acquisition price was was somewhere close to $30 million, as reported earlier by AllThingsD. Prior to the acquisition the the company had raised $1.53 million from the likes of: Horizons Ventures, betaworks, Shakil Khan, Matt Mullenweg, Troy Carter and even Yoko Ono. Additionally, Summly was working with News Corp on summarizing their content. A Yahoo spokesperson said that, “the entire Summly team is joining the company in the next few weeks and that the app itself will close,” which makes this both an acqui-hire and acquistion. “The Summly service will be woven into of...
