Posted by ksteineman on Mar 25, 2013 in Marketing, Mobile |
To determine the quality of users from various ad types, nativeX set-up a test to measure the retention rate for a 7 Day Cost per Install (CPI) campaign and Cost per Engagement (CPE) campaign to a segmented audience. The campaigns ran consecutively. The difference between a CPI campaign and a CPE campaign is that with CPI an advertiser pays per every user install, whereas an advertiser on a CPE campaign only pays when the user installs and completes a specific action. In this case, nativeX’s CPE campaign required the user to install and complete a testimonial. To prove their hypothesis of CPE campaigns attracting and retaining users better...
Posted by ksteineman on Mar 25, 2013 in Marketing |
5 Ways to Suck at Marketing “unveiled for-the-very-first-time.” The information contained within this Article if followed to the “T” will surely have you sucking at marketing in every fathomable way possible. To ensure your success, please follow every step carefully, and be sure to read through things thoroughly. Partially inspired by HubSpots ‘How to Suck at Marketing‘ With much buzz being in the realm of social media lets start there with SMM (Social Media Marketing/Management). When it comes to Social Media Marketing/Management and having your message be spread far and wide there are certain elements that are critical to the success of any Social Media Campaign. These elements include:...
Posted by ksteineman on Mar 24, 2013 in Android News, iOS Updates, Marketing, Mobile |
Thanks to the folks at Searchman, we have some updates on how things are panning out for those looking to utilize the methods of App Store Optimization (ASO) or App Store SEO. While some of the information presented should be common knowledge to any serious developer, it’s worth mentioning that ‘App Store Searches’ account for the majority of where traffic is coming from. 63% to be exact. In a not too distant 2nd we have, personal referral through a family friend at 53% for Android, and 61% for iOS. One thing to keep in mind: (as always) when analyzing this type of information is that the platform users...
Posted by ksteineman on Mar 24, 2013 in Mobile |
If you plan on purchasing a new Galaxy S4 you may fall into this statistic. Mobileinsurance.co.uk has surveyed more than 2,500 UK mobile phone owners to dive into all respondents who have broken their devices in the past 2years mostly occured within the first few months of ownership. 37% said their phone had been scatched in 3 months or less, while 51% of devices given as Christmas gifts have already been smashed, stolen, or lost already. SEE ALSO: Apple Patents Device Dropping Mechanism Sad to say, only 9% had insurance at the time of damage, loss or theft, while 65% were unaware that most insurance policies can...
Posted by ksteineman on Mar 23, 2013 in Apple, iOS Updates, Mobile |
It’s been 18 months since Apple’s first mention of deprecating the Unique Device Identifier, and now the company is said to finally begin rejecting apps that make use of UDIDs. Apple published the statement in their developer portal revealing that, starting May 1st, the App Store will: “no longer accept new apps or app updates that access UDIDs.” In lieue of this, Apple suggests that developers update their apps to make use of the vendor or advertising identifiers introduced in iOS 6. Needless to say, this announcement has been a long time coming. Apple has reportedly been rejecting apps based on the particulars of their UDID use since March...
Posted by ksteineman on Mar 23, 2013 in Mobile, Random, Funny, or Cool |
Don’t you wish that when your iPhone 5 died you could just plug it into one of the several 30-pin adapters you probably have lying around collecting dust? I know I do. But what I really wish is that in-case I forgot my charger I could just some-how charge it, even if I was say – camping, water-skiing, riding a donkey to the top of mount Everest, ..you get the point. Well.. The time has come! Gridcase reactor has created such a device that allows you to charge your iPhone 5 with no power, aside from the power you “Crank” into your phone yourself. Gridcase describes the Reactor in the...
Posted by ksteineman on Mar 23, 2013 in Android News, iOS Updates, Mobile |
This ‘never-before-seen’ data is said to be the basis of the App Annie Index playing cards. For reference, last year App Annie launched the ‘App Annie All-Star’ collection trading cards, which provided stats on the top grossing 50 publishers of 2011 (based on worldwide iOS revenue). Using the advanced market data from App Annie Intelligence, and new Google Play data App Annie has collected in 2012, they’ve taken things even further. Based on total 2012 grossing revenue for iOS and Google Play worldwide, App Annie has presented us with the movers and shakers of the app publishing world, in the form of a premium collection of ‘App Annie Index...
Posted by ksteineman on Mar 22, 2013 in Android News, Mobile |
Sometimes I wonder if civilization is devolving. With Apple, Samsung, and now Google and LG all racing to build the ‘coolest’ SmartWatch of them all. Google’s Android division is reportedly working on a smartwatch of its own. Just as we’ve heard about Apple’s supposed iWatch, Google’s device will serve as an extension to your smartphone, according to the Financial Times. I stand by my beliefs that once Google Glass hits In other news, through-out this whole month MetroPCS and T-Mobile have been in negotiation of the $1.5 Billion merger where T-Mobile is to acquire MetroPCS to expand thei 4G LTE network. MetroPCS shareholders who owned stock before March 11,...
Posted by ksteineman on Mar 21, 2013 in Apple, Mobile |
It seems as these jokesters have nothing better to do with their money. Yesterday Twitter Patented themselves, now a new Apple Patent that was filed today describes a variety of methods to protect a dropped iPhone during a fall, decreasing the damage through a number of systems. The U.S. Patent and Trademark Office filing was spotted earlier today by AppleInsider, and includes a rotational mechanism to change the orientation of a falling iPhone, which would force a clamp down on inserted cables when a fall is detected. The patent delves into a number of ways Apple might be able to make a device that can change direction mid-flight, which...
Posted by ksteineman on Mar 21, 2013 in Apps, Marketing, Mobile |
Earlier today TestFlight announced a new product that goes by the name of FlightPath, aiming to be be a simple mobile analytics solution for developers. If that wasn’t enough, today Quantcast is launching a new service today called “Measure for Mobile Apps“, as its name implies – it retrieves data for publishers on iOS and Android. While I haven’t been the biggest fan of Quantcast in the past, I should mention the features they’re offering: • Showcase Your App Stats – Get the word out on your app by displaying your traffic data and usage metrics on Quantcast, and make your metrics accessible to everyone. Retain control: display reports...
