Posted by ksteineman on Feb 15, 2013 in Mobile |
With now more than 500 Million mobile games worldwide their spending power has reached an astounding $9 Billion per year, according to market research firm Newzoo. Annual growth rate for instance is at 32%, revenue generated in the US alone increased 16% year-over-year in 2012. Newzoo also notes that the UK boasts the highest proportion of paying players at 38% of all British mobile gamers ‘paying to play’. With 33% of all smartphone and tablet downloads worldwide being games a resounding 66% of all money spent on these device sis going to...
Posted by ksteineman on Feb 15, 2013 in Apps, iOS Updates, Mobile |
A new report from Newzoo has been released revealing its market breakdown on the US and Northern European mobile sector. In December, EA was ahead of Supercell, thanks to the 9 games it then had in the top 200 (now 10), but last month – in January, the Finnish outfit Supercell bounced back gaining the top spot. Clash of Clans remained the top grossing individual title in January, while King.com’s Candy Crush Saga crushed it at #2, Supercell’s Hay Day was in #3 which left The Simpsons: Tapped Out at #4 dropping down 2 spots from where it was in December. When it comes to Google Play...
Posted by ksteineman on Feb 15, 2013 in Apple, iOS Updates, Mobile |
With Apple’s newest iOS Update and just a few quick steps, it’s not hard to open the phone app on any unlocked iPhone running iOS 6.1. After that, the person can pretty much do anything on your phone, as seen in the video below. As far as HOW someone came across this completely random set of commands to get this result, don’t ask me. The process involves holding down the power button and aborting an emergency call. This flaw causes the phone to load the phone app, giving anyone full access to the dialer, contact list, voicemails, call history, and (photos by editing a contact). Emails or Text messages...
Posted by ksteineman on Feb 15, 2013 in Apps, iOS Updates, Mobile |
For those of us who don’t use cloud services already, the ones probably walking around with a little thumb stick in their jean pockets..I have some great news. Really. Have you heard of the App Bump? No? Well you’re about to. In the apps latest update on iOS and Android it allows you to “bump” your phone with your computer to share any file from your phone to computer and vice-versa. I know, sounds awesome right? CEO and Co-Founder David Lieb described the added functionality saying, “we’ve kind of turned Bump into an unlimited and ubiquitous USB drive. So you can throw your USB drive away, as long as...
Posted by ksteineman on Feb 15, 2013 in Apps, Mobile, Startups |
Ok, so maybe they’re not as cool as the apps like Cut the Rope, Angry Birds, Asphalt 7, and all those..but you can imagine the production and development costs on those aren’t cheap. By any means. Kleverbeast however, which was co-founded by Dinesh Moorjani has announced today the launch of their public beta to bring the quick and easy app creation to the masses. This will allow anyone to ‘create a beautiful, content-rich app in a matter of minutes.’ The service employs a drag and drop dashboard to help users figure out how to lay out their preferred media. Similar to how website creation has evolved, services like KleverBeast are...
Posted by ksteineman on Feb 15, 2013 in Apps, Marketing, Mobile |
With the number of Apps on the Apple and Android App stores these days (1.5 Million+ cumulatively) it goes without saying that you need to put some work in to really ‘stand-out’ a midst your competition. Discoverability, engagement, retention, and monetization are all areas that pose great challenges for even the best (well not the best) of App Marketers. Those who hone in on targeting and acquiring loyal users who take specific actions, such as: an in-app purchase, tweet, fb share, registration etc… are the users who generally become repeat customers, brand advocates, and deliver on-going and the best ROI. The 5 Tips to follow will focus on how to get more...
Posted by ksteineman on Feb 14, 2013 in Mobile |
Q4 2012 Proved to be a good one for Nexon (the freemium gaming company that went public around the same time that Zynga did). The company saw revenues jump 39% to 30.9 Billion Yen ($333.14 million). Despite this, they still posted a net loss of 94 Million Yen ($1 million) due to various writedown and high tax expenses in South Korea. Emerging in Seoul almost 20 years ago, Nexon originally built their business in downloadabe PC games in China and South Korea with franchies like MapleStory (which I may have played some years ago) – and has cumulatively done more than $1 Billion in revenue. After raising $1.2 Billion...
Posted by ksteineman on Feb 14, 2013 in Apps, Mobile |
Yes, you did read that correctly. “App Store” not “App”. Platforms to feature corporate content for mobiles and PCs. With Entprises apps main goals being to: enhance company productivity, encourage brand loyalty and increase brand awareness – it’s no wonder the markets revenues are expected to reach $50m in the next 4 years. New data from Gartner indicates that 25% of businesses will have their own in-house enterprise app store by 2017. Gartner says that, “the portals will feature corporate approved apps for mobiles and PCs designed to enhance control over the apps that employees are using.” Seriously? Ian Finley VP of research at Gartner went on...
Posted by ksteineman on Feb 14, 2013 in Mobile |
Ah, Valentines Day. The day where we can all pretend that materials equate to love. The day we can all embrace our most signifcant other and tell them, “Every kiss begins with Kay” *while winking at them in a hinting manner*. The day that hopefully the first two sentences are completely un-true and materialistic fulfillment from presents is instead trumped by presence, compassion, and thoughtfulness. Today, we’re not going to get into any of that – because frankly, I’m not much of a Romance Novel type. What will we will instead be talking and taking a look at it is how Mobile makes up 62% of restaraunt-related searches...
Posted by ksteineman on Feb 14, 2013 in iOS Updates, Mobile |
Additionally the gaming behemoth Gree also expects Android to grow faster in 2013. Senior Vice President of studio operations, Anil Dharni claimed that, the growing use of the iPad as a gaming device was one of the key factors behind the extreme jump in revenues. In an interview with TechCrunch speaking about the iOS Platform Dharni said, “It’s 4x and beyond in terms of revenue (compared to a year ago).” Also adding that Google’s Android still has a ways to go before catching up with iOS in terms of per users monetization, further commenting, “We feel that Android is going to grow faster this year,” ...