Posted by ksteineman on Feb 14, 2013 in Marketing, Mobile |
Launching an app is only the first step to success. You may have gained a few thousand new users but without knowing who these people are and how they use your app, you are basically shooting in the dark. Big brands however, use data-mining techniques to increase revenues by spotting trends, tailoring advertising campaigns to target specific customer segments and identifying the most productive social medium for promotional efforts. Let’s talk about 3 Ways hidden data in your app can help you. Before we jump into though, I want you to understand why it’s important to study your apps users. If most of your customers come from Brazil,...
Posted by ksteineman on Feb 14, 2013 in Mobile, Random, Funny, or Cool |
Despite the optimism, the company faces tough challenges from regulators and insurance companies before it can be put into production, with safety concerns and other legalities being the main stumbling points. Makes sense, I mean – how do you insure a robot driving a car? What if my robot car – driver, crashes into your robot – car – driver? Who’s to blaim? Maybe there was a glitch? In any case, Anthony Levandowski, a product manager at Google working on the project said, “the company hopes that the system’s improvement on society could lead to cars that drive safer than people do,” Dan Smith the associate administrator...
Posted by ksteineman on Feb 14, 2013 in Marketing, Mobile |
A new Study released by twitter about its “primary mobile users has revealed that these mobile users are younger, more receptive, and more engaged (compared to their desktop counterparts). Mobile-first users are 57% more likely to log-in to Twitter on desktop than the average Twitter user. They’rea lso 86% more likely to be active on Twitter several times a day. Of those percentages, 15% access my tablet first and foremost. The study also revealed that users in the 18-34 range are 52% more likely to log in primarily via a mobile device than other age groups. Also 157% more likely than average Twitter users to open Twitter when waking...
Posted by ksteineman on Feb 14, 2013 in Android News, Apple, Mobile |
A new study from video monetization company FreeWheel has revealed that the mobile video market grew 10% Year-over-year from 2011 to 2012, starting at just 2%. Of that, Apple’s iOS grew its share in total mobile video up to 60% while android is just over 1/2 of that with 32%. While both platforms experienced considerable gains in overall video viewing volume 30% of online videos on non-PC/Mac devices occured between Q3 and Q4 of 2012 alone. Needless to say, Apple’s strong lead is attributed to its dominance in the tablet market where FreeWheel says, “Android has yet to field a competitor that can truly make a devnt in...
Posted by ksteineman on Feb 13, 2013 in Apple, Mobile |
Before you read any of this, I have to warn you that what you’re about to see could change your life forever. What you’re about to see could forever alter your imagination and sense of belief. It actually just might be the most un-surprising thing you’ve ever seen. After hearing news from both the New York Times and the Wall Street Journal Bloomberg has jumped on board with their own story this evening claiming that Apple currently has 100 product designers working on the ‘iWatch program’ ..and it is growing. “Apple Inc. has a team of about 100 product designers working on a wristwatch-like device that may perform some...
Posted by ksteineman on Feb 13, 2013 in Apple |
Ok, so maybe not entirely (as that would more than likely decrease marginal profits by an amount that shareholders would not be happy with..and with Apple’s stock where it’s at, that’s the last thing they need) … But, in tonight’s state of the union address, President Barack Obama mentioned that Apple has plans to bring back manufacturing to the U.S. starting with an existing Mac line this year. President Obama’s comments came in larger context about bring back jobs to the US. “After shedding jobs for more than 10 years, our manufacturers have added about 500,000 jobs over the past three. Caterpillar is bringing jobs back from Japan. Ford is bringing jobs back...
Posted by ksteineman on Feb 12, 2013 in Mobile, Startups |
The year is 2013, believe it or not (yes we survived the Mayan apocalypse too – but more importantly..) some people still do not have a website. CRAZY! Right? I think so. With many smart Small Businesses and Enterprises already making their websites accessible and optimized for mobile those analyzing the transition may be asking themselves, “Why the heck haven’t these other busineses done the same, or at the very least kept up with the par in performance? I can only imagine how much money they’re losing..” Well, today – thanks to the folks at Smartbear – we don’t have to imagine anymore (although it’s highly suggested that you still do,...
Posted by ksteineman on Feb 11, 2013 in Android News, Mobile |
Among the Samsung family, and within the Android ecosystem, the Samsung Galaxy S II has officially been replaced by The Samsung Galaxy S III. Having taken the spot form its older brother back in January, the top 10 Android devices can be seen in the graph below. Surprisingly, the only two to manage to crack Samsungs stranglehold in the top 10 are the Amazon Kindle Fire and Motorola’s Droid RAZR. Samsung however during the month of January made up 47% of Android devices worldwide. This is nothing new, but Samsung also accounted for 47% of Android devices in December, 2012, and 48% in November. An interesting observation is...
Posted by ksteineman on Feb 11, 2013 in Mobile |
This year, consumers are heading to their phones rather than shops to purchase their Valentines day gifts. With Valentine’s Day just 4 days away, over half of female consumers in the UK are now looking to their phone to purchase gifts for their loved ones. A Mojiva report has found that 52% of British women would rather purchase Valentine’s Day gifts from their mobile than visit a retail location. More so, 53% of consumers now think more favourably about brands that make use of mobile advertising. The report suggests that m-commerce is set to play a crucial role for retailers in 2013, with 66% of consumers claiming that they...
Posted by ksteineman on Feb 10, 2013 in Apps, Marketing, Mobile |
In the mobile world, companies are defined by their vanity metrics. How many monthly active users do you have? What’s your retention like? How many downloads do you have? These kind of metrics, while certainly surface level are usually what guides the Silicon Valley Mindset of, “get users today, make money off them tomorrow”. It is seriously crazy. Companies will amass millions of users, but still have no revenue model on how they’re going to monetize those users, yet somehow have raised millions in funding. Let’s take a deeper look. In mobile, DAU’s (daily active users) is often the standard by which app developers are judged. While...
