Posted by ksteineman on Dec 22, 2012 in Marketing, Mobile |
Celtra has unleashed new findings showing that engagement levels have nearly double in Q3 of 2012. Engagement levels for location-based features in rich media mobile ads grew by 185 per cent in the third quarter of 2012, Celtra’s quarterly Mobile Rich Media Monitor Report has revealed. The report reveals that engagement rates for rich media mobile ads have continued steady growth, with the average ad engagement rate in Q3 reaching 13.7%. Additionally, location-based features have upstaged branding and presentation as the most engaging ad feature, with 18.8% engagement rate. Gaming features close behind with with 13.9% engagement rate. Video has proven to be the most popular feature for two consecutive...
Posted by ksteineman on Dec 22, 2012 in Random, Funny, or Cool |
Today is a major day for the internet. But more specifically, YouTube. But even more fastidiously than that, PSY’s Gangnam Style. As of today, music artist PSY’s “Gangnam Style” video has reached a milestone of 1 billion views on YouTube. Gangnam Style’s insane viral growth really caught wind back in September when it reached 350 million views in 60 days — surpassing Carly Rae Jepsen’s Call me Maybe as the number one viral video of all time (at that time). Only a few months later, PSY was able to take down Justin Bieber’s “Baby” music video to become the most viewed of all time on YouTube. ..And now, it’s...
Posted by ksteineman on Dec 22, 2012 in Mobile |
Earlier today one of social gamings biggest giants closed off their Japan division. In a statement unveiled earlier today it is said that, Zynga will be closing its Japanese offices by the end of January. Kenji Matsubara, the chief executive officer of Zynga Japan, made the announcement on his Facebook page, then updating their Japanese website to reflect the coming closure with this statement Notice of dissolution of a Japanese corporation Thank you for patronizing Zynga Japan. Zynga Japan will dissolve effective January 31, 2013, for various reasons, but operations will continue through that date. We would like to thank everyone the customers who enjoy our past titles....
Posted by ksteineman on Dec 22, 2012 in Apps, Mobile |
...
Posted by ksteineman on Dec 22, 2012 in Random, Funny, or Cool |
With over 90 million people expecting to travel for the holidays the folks over at VentureBeat, Kayak, and Visual.ly spent some time to make this really awesome infographic for us. Through over a billion search queries Kayak analyzed they’ve unwrapped some important and interesting findings, like the comparisons between holiday travel vs general year-round travel; and between international and domestic journeys. While I don’t know why Kayak would care when we bought our tickets, especially if they were at the cheapest price (it seems like they would lose money) but again, take a look at the great infographic below and...
Posted by ksteineman on Dec 21, 2012 in Mobile |
Distimo released a new report today that unveiled some great insights, read below to find out what. While Apple is still the clear winner in terms of revenue, Google Play showed substanial growth over these last four months. Its daily revenue is up 43% in 20 major markets. Apple’s growth was only up about 21% for daily revenue. “Draw Something, one of the best known apps of 2012, reached 1M users in 9 days, however we’ve found it is possible to gain 1M users even faster. Naver, one of the most successful Asian publishers, launched five applications at the end of November 2012, and all five quickly...
Posted by ksteineman on Dec 21, 2012 in Mobile |
Kantar Worldpanel ComTech reports that Apple has today; achieved its highest ever share in the US (53.3%) mainly over the last 12 weeks, with the iPhone 5 helping to boost sales. In Europe, however, Android retains the highest % of market share with 61%, up more than 10% from 51.8% a year ago. Global Consumer Insight Director at Kantar Worldpanel ComTech Dominic Sunnebo, says, “Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.” Samsung in Europe however, continues to lead with the number one smartphone manufacturer spot across the big...
Posted by ksteineman on Dec 21, 2012 in Marketing, Mobile |
Millennial Media latest blog post, with SVP of global monetization solutions Matt Gillis has reiterated, “the holidays represent the perfect opportunity for developers to drive more installs and build a bigger base of users.” There is a tendency for big publishers to heavily discount games during the holiday season but it actually makes cracking the charts much harder around Christmas. Ed Vause, MD of app marketing service appromoter said, “big publishers will not only drop their prices, but they’ll also pump tens of thousands into app advertising and marketing.” Additionally, Millennial also suggests that developers push mobile advertising campaigns and cross promotion as a means of driving installs throughout the holiday...
Posted by ksteineman on Dec 20, 2012 in Mobile |
Industry estimates reported to eMarketer show that mobile ad spend will increase 180% from where it was last year in 2011. ComScore also recently revealed that smart phone penetration in Europe has reached 55%. Consumer optimism towards mobile commerce and advertising also has continued to grow at a rapid and steady pace. The study found that 47% of users in these leading markets are on the Google Android operating system, and that Spain had the highest smartphone penetration rate, at 63% of mobile phone users. In the U.K., Apple still leads in hardware, but is losing in Europe as Samsung has taken the #1...
Posted by ksteineman on Dec 20, 2012 in Apps, Marketing, Mobile, Startups |
...
![Mobile Minute – Dec 19th [VIDEO] Wrap-up](http://mobileminute.info/wp-content/uploads/2012/11/video-25817_128x128.png)