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Boost Ad Revenue Without Sacrificing User Retention

Posted by on Dec 20, 2012 in Marketing, Mobile | 0 comments

HOW?! Well, one way is to carefully manage the type and timing of your ads. According to monetization platform PlayHaven, “developers who allow ads for games of the same genre can increase ad revenue by up to 196%” PlayHaven’s findings also show that ads for games within a similar genre do not cannibalize a game’s user-base  It actually doesn’t seem to harm retention rates at all. (as shown in the graph below) Secondly.. Timing is everything. PlayHaven has concluded that it’s important to wait until users are really engaged with a game before bombarding them with ads. Be warned, Developers that choose to disregard this advice will find significantly lower retention rates....

Kamcord in app Game Recorder

Posted by on Dec 20, 2012 in Apps, Mobile, Startups | 0 comments

Kamcord.   I can’t believe I didn’t come across these guys sooner.  Actually, I have a similar idea (that I won’t get into) but I think this is one of those apps that is truly noteworthy given what it’s able to bring to the market place.  Particularly to developers who are looking to get in-game footage of their games so they can create teasers or previews for their potential audience.   Kamcord (basically in a nutshell) allows  users to record and share their awesome gameplays. Without having to leave their games.   Get more installs from people that see your game on Facebook, Twitter, and YouTube. Currently available for cocos2d...

LEAKED Blackberry 10 interface images

Posted by on Dec 19, 2012 in Mobile | 0 comments

Images are courtesy of Electronista who reported on the discovery earlier yesterday morning. Research in Motion plans to formally unveil BlackBerry 10 on January 30th in multiple media events around the world. Canadian carrier Rogers is also now accepting preorders of a new BlackBerry device, despite the fact that the handset will not be revealed until the...

Samsung Galaxy Grand revealed.

Posted by on Dec 19, 2012 in Mobile | 0 comments

That’s right the newest member of the Galaxy family has arrived. The Samsung Galaxy Grand is a 5 inch display, but unfortunately is relatively low resoluation at 800×480 (WVGA) while it is paired to an unspecified 1.2ghz dual-core processor, instead of quad-core exynos processors which are already on both the Galaxy S3 and Note 2.   The Samsung Galaxy Grand comes equipped with 8GB of user memory and can support a microSD card up to 64 GBs. Sadly, the front-facing camera is a disappointing 2-megapixels, while the rear camera sits at 8 megapixels.Connectivity includes Wi-Fi 802.11n, DLNA, Bluetooth 4.0, the radio however, is only 3G. The Galaxy Grand will...

Google Maps for iOS 10 Million+ Downloads in first 48 hours

Posted by on Dec 19, 2012 in Apple, Apps, Mobile | 0 comments

And.. needless to say, I think it will be there for quite some time. Wit the # of active mobile devices and smart phones, people have a lot of downloading to do.   Google’s very own Jeff Huber had this to say,   More than 10 million downloads in less than 48 hours after release! We’re excited for the positive reception of Google Maps for iPhone around the world. Congratulations to the Maps Team on the recognition for the passion and hard work they poured into it, for this release and over the last 7+ years. If you’re an iPhone user and haven’t downloaded the Maps app yet, get...

YouTube Capture – Coming to an App Store near you.

Posted by on Dec 19, 2012 in Apple, Apps, Mobile | 0 comments

The YouTube Capture app will let you record a video clip and immediately afterwards write a caption, select the networks you want to share to, and publish. One noteworthy feature the app has is that it will continue to upload your video in the background even after you minimize the app! Additionally, you can set the usual YouTube privacy settings (private, unlisted, and public). The app also has the usual YouTube enhancements such as: color correction and stabilization, while also letting you “trim the length and add free background music from YouTube.” The most interesting thing here is that the app not only lets you upload your videos to...

Social Gaming Network has the answers!

Posted by on Dec 19, 2012 in Marketing, Mobile | 0 comments

More specifically, the answers regarding “developing once and publishing everywhere”. CEO Chris DeWolfe who also happened to of co-founded Myspace has said that 2012 will be “the year of convergence”. The goal of the new platform is to enable SGN’s developers(and eventually third-party developers, as well) to build games that can run on Facebook, iOS, and Android. The process, DeWolfe states, isn’t quite as simple as developing a Facebook game and then instantly converting it to mobile, but compares it to the normal porting process, “it is like hitting a button.” (More concretely, SGN said that MasterKey can save up to 80 percent in conversion time.) “You shouldn’t force a developer to either build...

iOS 6 Adoption grows 29% after Google Maps release.

Posted by on Dec 19, 2012 in Apple, iOS Updates, Mobile | 2 comments

Seriously. Apple Maps was that bad.   MoPub Ad exchange that supports over 12,000 apps saw a 29% increase in unique iOS 6 users just five days after Google Maps for iOS hit the App Store. Despite that fact that only 0.2% (According to Chitika) of people decided to jump on board immediately within 48hrs (over the weekend) Which by the way.. had over 10 million installs in the first 48hrs.   MoPub’s CEO went on to say,   “we observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it’s related to Google Maps. It verifies...

Facebook gives ability to install apps directly from Ads in iOS App

Posted by on Dec 19, 2012 in Apple, Apps, Marketing, Mobile | 3 comments

WOW! This has got to be the coolest new update facebook has made for developers since like.. forever. Facebook has officially announced on its Developer blog today that it is going to allow uses to install apps without leaving facebook.   “Mobile app install ads drive installs by taking people directly to the App Store or Google Play. Now, people on iOS 6 can install an app without leaving their Facebook experience. When they click on an ad, the App Store will appear in another dialog box. After installing the app, they will be able to continue where they left off on Facebook.” Furthermore, you’ll be able to Access...

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