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iOS gains 2% market share Android Drops 2% – Facebook alters Messanger App to compete with WhatsApp

Posted by on Dec 5, 2012 in Android News, Apps, iOS Updates, Mobile | 0 comments

iOS gains 2% market share Android Drops 2%  Facebook alters Messanger App to compete with WhatsApp   According to Chitika Insights, over the last 6 months (May 27th-Nov 27th) iOS has averaged around 65% while android stands around 35%. Most recently, Chitika revealed that iOS is up to 67% while android is back down to 33%. On another note.. Facebook announced today that it has decreased the requirement for its Facebook Messenger app that allow users to create Messenger accounts with only a name and a phone number. The change brings Facebook Messenger into the company of other SMS-replacement apps such as WhatsApp and LINE. Users can now message...

AppTrace mobile analytics platform – may be your new best friend.

Posted by on Dec 5, 2012 in Apps, Mobile, Startups | 1 comment

In a nutshell.. AppTrace (which is FREE by-the-way) provides ‘sentiment’ analysis for the App Store’s 24 million reviews. AppTrace also lets users search by title for apps available on the App Store and see how user reviews score it in terms of three key criteria: positive feedback, addictiveness, and crash complaints. Additionaly, it provides insights on how user feelings on each of those scores change over time, so that developers can monitor how changes affect reviewer sentiment. One of AppTrace’s findings.. ..is that most apps don’t even have reviews. 529,895 without VS 257,229 with. The good thing is that at least (for the one’s with reviews) is that most...

25% of Developers account for 50% of App Revenue on Apple App Store and Google Play

Posted by on Dec 5, 2012 in Apple, Mobile | 0 comments

Yeah – 25%  for 50% of App Revenue On Apple App Store and Google Play !   As if we didn’t already realize that the competition was fierce.  But,  who would have thought it was this fierce?   According to surveys by Canalys  these 25 developers accrued $60 million from paid-for downloads and in-app purchases over this period.   Needless to say, the majority of the top grossing apps are in-fact games, and of those – the majority are Freemiums.   Canalys noted:   During the same period, games accounted for 145 on average of the top 300 paid apps in the Apple App Store and 116 of Google Play’s...

New Gmail version 2.0

Posted by on Dec 5, 2012 in Apps, Mobile | 0 comments

Gmail version 2.0   After receiving an error when  trying to check my email this morning when I woke up,  it occurred to me that today was/is the day that Google released version 2.0 of it’s  Gmail app. The app is redesigned from the ground up, Version 2.0 of the app brings with it a new look and feel, which Google hopes will result in a faster, sleeker and easier experience when using the app.   New features in the app include: Multiple Account support Search predictions as you type infinite scrolling inbox Respond to Google Calendar invites inline Interactive Google+ Support New Welcome experience   While the updated Gmail app IS available...

5 Tips for Optimizing Your App Economy

Posted by on Dec 4, 2012 in Apps, Marketing, Mobile | 1 comment

 5 tips for optimizing your app economy   1) Confused people do nothing. So don’t overwhelm your users.  Instead, you should display a small amount of virtual items (about 6) and give hints that more content can be “unlocked” after players achieve new levels. Why 6?  Take notes from online retailers, specifically Amazon, and how they display search results. There’s a reason Amazon only shows 4-7 search results on a screen (depending on resolution) without requiring you to scroll. Implementing  this concept to your game will prevent players from becoming overwhelmed and allow them to better interpret the items available.   Silhouette’s work as a great hints for players....

Marketing Hangouts – Internet Users vs Campaign Leaders

Posted by on Dec 4, 2012 in Marketing | 0 comments

Marketing Hangouts – Internet Users vs Campaign Leaders A recent poll conducted by Pitney Bowes Softwarehas made it clear that.   If you’re (you or your business) not on..  Facebook & YouTube You’re missing out. If you’re not on twitter, then you can slide a little bit, as more people are on there attempting to generate potential leads (57%) vs the internet users who are actually on the platform (31%)   Google+ As well, with 22% of internet users using the platform, and 51% of ‘marketing decision makers’ using it as a branding tool, it almost seems like a waste.   Surely you can derive more from the chart...

The End of Social Gaming

Posted by on Dec 4, 2012 in Apps, Mobile | 0 comments

The End of Social Gaming   It’s not too often I write an article that can completely and utterly dissuade and discourage you, or others from moving towards your goals in creating a mobile app, which may in fact be a game.   But after reading a very interesting article I felt I needed to write my own to get my thoughts out there.  It goes without saying that people have gone overboard with adoration for a slightly new genre of games that were really not all that new to begin with.   In reality, these “games” are just re-makes of other games that have had their time in the spotlight...

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