Posted by ksteineman on Sep 6, 2013 in Android News, Apple, Apps, Mobile |
So yeah, that’s all kind of a mouth-ful. In any case, let me give you the low-down on what you need to know about what’s going on in the mobile industry. “Phablets” (Smartphones bigger than 5″ but small than 6.99″) currently account for more than 30% of India’s total market. International Data Corporation found that the # of phablets shipped grew 17-fold over just last year. Meanwhile devices grew 30% YOY. Comparing Q2 shipments from 2012 (3.5 million) to this years, (9.3 million) it’s more than evident that it has shot up more than 50%. IDC senior market analyst, Manasi Yadav, went on to say: “The growth in the...
Posted by ksteineman on Sep 5, 2013 in Android News, Apple, Apps, Mobile, Random, Funny, or Cool |
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Posted by ksteineman on Aug 30, 2013 in Apps, Mobile |
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Posted by ksteineman on Aug 30, 2013 in Mobile |
Thanks to the folks over at Netbiscuits we have an interesting infographic to share with you today. One that shows us that search is the number one activity in the US, UK, Germany and France – but also so much more. In 2012 tablet sales increased 400% which demonstrated their popularity in the major markets. In Southeast Asia, sales have gone up at 101% rate and these are EMERGING markets. More information in the infographic below –...
Posted by ksteineman on Aug 26, 2013 in Apps, Mobile |
If you haven’t heard the news, Facebook is kind of a big deal. Also, they just came out with “Group Albums” but that’s besides the point. The point is, Facebook login for aps is used over 850 Million times every-day by users. Not having this as an option for your app could not only be scaring away users that don’t feel like filling out lengthy login forms, but also making it more difficult to come back to the app (decreasing retention). Obviously, you want to make things as EASY as possible for your users to engage with your app on a daily basis. Taking a look at the inforgraphic...
Posted by ksteineman on Aug 24, 2013 in Apps, Marketing, Mobile |
A couple days ago one of my more favorable author’s Chad Mureta did a guest post for App Annie. The topic was, “How to Optimize Your App Marketing”. Certainly, there are many perspectives on the subject but I think Chad does a pretty good job at describing all the things YOU SHOULD KNOW. With that being said, I thought I’d spare you the trouble of having to read the whole thing, and just give you the juicy parts. Enjoy. Things are and have been moving away from vanity metrics (like downloads) for some time. Developers are encouraged to TEST their marketing as much as possible as this will aid...
Posted by ksteineman on Aug 19, 2013 in Apple, iOS Updates, Mobile |
Better late than never. Last Friday Flurry released some insights on the optimal times to reach consumers when their devices are ‘in hand’ (or at least not far). We all know that ‘content is king’ and if that is the case, then context must also be queen – especially when it comes to reaching consumers on their mobile devices. Needless to say, each device evokes its own and unique user behavior. We will talk briefly about context as it relates to iOS devices. Particularly, who uses each device, which devices are used to enact what aspects of users’ lives and personalities, and when usage tends to take place (and...
Posted by ksteineman on Aug 19, 2013 in Apps, Mobile |
Oh, in-app purchases. How they’ve certainly changed the game. It seems now a days if anything is going to make money, it’s going to be apps. And if it’s going to be apps, then it’s going to come from in-app purchases, or advertising. Certainly that wasn’t the case a few years ago when people still purchased premium apps (apps that cost money to download). According to Juniper Research, the result of this incredible growth is primarily attributed to the growth of apps & smartphones in many markets, but also the monetization models used by developers, and storefronts. Seeing as Blackberry is kind kind of out of the game now,...
Posted by ksteineman on Aug 16, 2013 in Apps, Mobile |
As reported earlier this week by 9to5, Apple has strengthened their App Review Guidelines mainly in regards to COPPA (Children’s Online Privacy Protection Act) and to clamp down on gambling apps that actually involve real money. One of the big considerations is that, COPPA prohibits apps from collecting personal data from children under 13 without ‘verifiable parental consent.’ In COPPA’s case, “personal data” is defined as: name, address, phone numbers, email address and present location. NOW however, it has been expanded to include: photos, video and audio. Additionally, apps that are aimed at children must contain a privacy policy, cannot tailor advertising to in-app activity nor may they contain...
Posted by ksteineman on Aug 16, 2013 in Mobile |
We’re presented today with this insightful infographic from the folks over at MobilePhones.com. To keep things short, Found of Mobilephones.com David Arahamovitch said: “With more 4G offerings scheduled to be rolled out in the coming weeks, these findings suggest that there is still a lot of education to be done with consumers so that they understand and feel confident to invest in super fast mobile broadband services.” If that is indeed the case, 4G will have to be more deliberate in helping their potential users understand exactly what they are offering. Currently, 25% of consumers would prefer to be more aware of what they are getting themselves in to....
