Sony has a SmartWatch? No, Really They Do.
Evidently it does. And, it just had a major update that brings new watch faces, other tweaks to the device. This is the first major software update since its release (more than 1 year ago in April of 2012). In that time it has received one of two minor software revisions. This new update brings with it six new watch faces as well as other tweaks. Perfect timing, as both Apple and Samsung heat up their product development strategy (allegedly) to bring their own devices to the market.
The new software update includes new retro, wacky and contemporary watch faces that by default are set to only be visible when the watch is manually activated, or when it senses movement, or with a quick double tap. Additionally, notification previews have now been added, which allows users to see snippets of messages, tweets and wall posts. Other tweaks revolve around a more consistent UI between the SmartWatch and the Android app upon which it depends entirely.
Being Android-based, it distinguishes itself in operation and function from the alleged devices both Apple and Samsung are working on. Sony currently has over 200 widgets for the SmartWatch that have significantly extended its functionality since its launch last April. The new set of wristband colors has also been made available at $20 each.
On a final note, to just find out about this thing means: either I have been out of the loop, or Sony’s product marketing is worse than Microsoft. Lets hope for the former in this case. The device looks cool, I encourage you to look into it. I still believe that once Google Glass comes out there won’t be much use for looking down at your wrists to do something. Time will tell.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
