stats by Fiksu for ‘Power Week’ and the App Store Lockdown
According to Fiksu, in November cost per Loyal User Index increased 30% (32 cents), to $1.38, compared to October’s $1.06. Additionally, Fiksu’s November App Store Competitive Index decreased to 4.57 million daily downloads(down 15.4%) from October’s 5.4 million, which had been a seven-month high, primarily driven by new iPhone 5 owners.
Unlike last year, when incentivized networks were still a bigger part of the mobile app marketing mix, marketers faced the reality of needing to pay more to get more during the competitive 2012 pre-holiday season.
Fiksu Notes,
“This year, updated App Store rules didn’t allow app developers to have offer walls in their apps that incentivized users to install them in exchange for free in-app purchases. Therefore, that consumer acquisition source was impacted. Though incentivized networks still exist, inventory has decreased, so costs have increased as app developers pay a premium for available inventory.”
Additionally, confusion surrounding Apple’s App Store freeze surely prompted some app marketers to spend more money earlier instead of relying on the freeze.
This would have been a good decision in most cases, as the freeze turned out to be less than 24 hours this year.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
You can’t. The iPhone does not give you the ability to ianlstl programs unless you Jailbreak it, which voids the warranty on it. Plus, your application may not play well with the modified Mac OS X on the iPhone, meaning you won’t be able to see it, even if you have it.In February, Apple will release the Software Development Kit (SDK) that allows developers to release applications for the iPhone and iPod Touch. There will likely be a book reader application that you can get after it’s released, but until then, it’s either illegal jailbreak or nothing.Hope this helps!