Tablet Ownership In Europe to Rise 4x in next 5 years
A new report from analyst Forrester predicts that tablet ownership in Western Europe will quadruple by 2017.
Forrester went on to say,
“”With double-digit growth in tablet uptake across Western Europe in 2012 and further double-digit growth expected, tablets can no longer be considered a fad,””
They also expect the consumer-owned install base of tablets to reach more than 147 million in Western Europe in 2017, jumping 33 Million from 2012.
Other noteworthy findings, a quarter of online adults in the 18- to 24-year-old category owned a tablet in 2012. When it comes to tablet usage, Forrester found that tablets are unsurprisingly most used in the home — specifically the living room, bedroom and kitchen, and maybe the bathroom.
According to the report, the main usage for tablets is: accessing the internet, emailing, social networking ,playing games and viewing pictures (as if that isn’t everything).
Forrester also identified a general loyalty among smartphone owners to their phone’s brand when choosing a tablet — particularly iPhone owners but not limited to Apple’s hardware. The report notes:
“While the Apple iPad is the dominant tablet in Western Europe, it is most popular with iPhone owners — a staggering 83% of European iPhone owners who have a tablet opted for an iPad. Similarly, the Samsung Galaxy tablet is most popular with Samsung Galaxy and Wave smartphone owners, and the Windows 7 tablet with owners of Windows-based smartphones.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
