Tapjoy continues to lead the way in device threshold
Even with Tapjoy’s former CEO Mihir Shah resigning last week or so, Tapjoy has announced that its network has ‘crossed the 1 billion device threshold’. They’ve also added more than 500 million devices in these last 8 months alone.
Also, despite major controversy, with many parties criticizing Tapjoy’s network – (for incentivizing consumers to download other apps within its network with rewards such as virtual currency – for manipulating app rankings).
New CEO Steve Wadsworth had this to say,
“This achievement is just the beginning for Tapjoy. As our advertiser and developer partnerships continue to grow, this number will continue to skyrocket and further cement Tapjoy as the global leader in mobile app discovery and monetization.”
Good for them.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
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