Twitter study shows its users are younger, more engaged, and easier to market to.
A new Study released by twitter about its “primary mobile users has revealed that these mobile users are younger, more receptive, and more engaged (compared to their desktop counterparts).
Mobile-first users are 57% more likely to log-in to Twitter on desktop than the average Twitter user. They’rea lso 86% more likely to be active on Twitter several times a day. Of those percentages, 15% access my tablet first and foremost.
The study also revealed that users in the 18-34 range are 52% more likely to log in primarily via a mobile device than other age groups. Also 157% more likely than average Twitter users to open Twitter when waking up, and 129% more likely to do so right before bed. If that wasn’t enough, 160% are more likely to use twitter at school or work, while 169% are likely to use the service while shopping and 3x as likely to use during commutes.
Full details of the report can be seen here.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
