Understanding Session Length VS Session Intervals to Boost Engagement
This should be pretty straight-forward. Session length is when a user enters the app up until they exit, or time-out. Session intervals are the time in between the first session, and the next, and the one’s thereafter. Now the real question question is, why is it important to understand the differences, and how can this benefit you to increase engagement?
I’m glad I asked 😉
Let’s get into that.
Let’s say for instance you have a news media app, and you discover through analysis of your session length that sports related content has higher session lengths during Friday and Saturdays vs the rest of the week. Knowing this information gives you the ability to create a campaign that could notify users of a particular type of ‘sports related content’ to look out for on these days to boost engagement (session length) even more still.
Of course, you’d need a tool like localytics or something to do this, but this is just to give you an idea.
When it comes to Session Intervals..
Perhaps you have a freemium (F2P) MMO game that has longer sessions than most, and you want to make sure users come back to increase the likeliehood of them purchasing more in-app currency. By observing how often users are accessing your game you can determine if there’s something you need to do as a value-add, or perhaps after a particular point in the game.
I.E.
Maybe they just lost a boss fight and are discouraged which results in a long interval between that session and the next. Conversely, maybe they just won, which has them open the game right back up after checking their facebook where they told all their friends.
The possibilities are rather endless when you understand the two. But again, you will need a way to actually contact these users, push notifications aren’t always the best, but they will suffice if you’re not interested in an in-app messaging type service like localytics for example.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
