What Will iOS 7’s “Near Me” Mean to Developers?
First of all, I think this just goes to show that Apple clearly has no idea how to handle the MASSIVE amount of Apps that its platform is taking on every-single-day. I mean, with over 900,000 Apps on iOS – and $10 Billion paid out to developers to say it’s a “hot market” is grossly under-stated – but I digress.
“Near Me” which replaces the former, “Genius”‘s spot front and center (see image below) will, (in my eyes) provide a tremendous opportunity for local small and medium sized businesses looking to promote their apps across a given local. Additionally, it could also provide considerable value for dealers, franchise businesses, large retailers, and chains that want to reach consumers in particular areas.
When it comes to how “Near Me” will affect ASO (App Store Optimization), whether it will help or hinder – is still yet to be determined. I do however see this as an incredible opportunity for developers who understand the idea of ‘developing for local markets’. Undoubtedly, for those that do – will benefit greatly from this feature (viewing option), vs those who are trying to rank on top for every other category: top charts, search, featured.
Having such an option also creates the opportunity for those shooting for niche local markets to dominate; whereas in the past, they may have been lost among the 1000’s of competitors out there. On another note, Apple has also added a “Kids” category which will assist in sorting for games most suited for kids.
Thoughts?
COMMENTS?
Share how you’ll use “Near me” to your advantage below.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
