Windows Phone Market Share Doubles in 12 Months – really.
Wouldn’t have seen that one coming. Especially not in the US. Which is why this is referring to Smartphone users in the UK. At this time last year Windows had 4.0% market share, and now has 8.4% according to a new report by Mobile Magazine.
The study also revealed that Apple is responding to Android’s continued growth in the entry level smartphone markets, with their own competitive pricing of handsets making the iPhone 4, 4S and 5 among the UK’s six bestselling devices.
Unfortunately (in Apples case) this did not prevent the YOY market share decrease by 5.3% to 28.7%. Android nonetheless maintained the lead in the UK, with 56.9% of the market (up 13.6% from last year).
Sadly for BlackBerry, its market share plummeted 58.8% over the last 12 months, despite the highly anticipated launch of BlackBerry 10 earlier this year.
Global Consumer Insight Director at Kantar Worldpanel, Dominic Sunnebo said:
“Android and iOS continue to take the lion’s share of smartphone sales in Britain. However, Windows phones are becoming increasingly popular with consumers.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
