Appboy launches customer segmentation for Mobile App Developers
After reading a horribly written article on Tech Crunch that just goes waaaay too much into details, I thought I’d elucidate my findings and give you the skinny of how Appboy can be useful to you as a developer.
But first, who/what is AppBoy?
Appboy is a customer relationship management platform for mobile apps that combines messaging, audience segmentation, analytics, and user support in a single, integrated solution.
To avoid boring you with everything that Appboy allows you to do, let me provide a summation instead.
Appboy allows you to seperate your sharers from your spenders and your influencers from your fans. Wouldn’t it be great if you could send the right message to the people who spend the most?
Or even better, a call to action influencing your social media butterflies to share what you have to say?
Well, now – thanks to Appboy you can. You can do just that; and more.
To find out more (if you feel so inclined) I’d strongly urge you to check out their website.
You can also sign up for Appboy by visiting their site.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
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