AppTrace mobile analytics platform – may be your new best friend.
In a nutshell..
AppTrace (which is FREE by-the-way) provides ‘sentiment’ analysis for the App Store’s 24 million reviews.
AppTrace also lets users search by title for apps available on the App Store and see how user reviews score it in terms of three key criteria: positive feedback, addictiveness, and crash complaints.
Additionaly, it provides insights on how user feelings on each of those scores change over time, so that developers can monitor how changes affect reviewer sentiment.
One of AppTrace’s findings..
..is that most apps don’t even have reviews.
529,895 without VS 257,229 with.
The good thing is that at least (for the one’s with reviews) is that most of them tend to be positive.
Evidently only 72% meet AppTrace’s criteria however.
CTO and co-founder Paul Muller said in an interview with TC,
““We have the advantage that application reviews are focused on a topic most of the time,” he explained. “If you want to analyze a blog post, this is very complicated, but with an app review, you already know what they’re talking about. You deconstruct a sentence, figure out what kind of words they’re using to determine how they feel about the app.”
There are certainly endless things you can do with this platform. One may be to gauge the adictiveness of your app which will give you the insights as to whether or not you should consider implementing sales and discounts to keep your apps high on the charts. Sources say, that’s what Gameloft seems to have done with Asphalt 7, for example.
At the end of the day, AppTrace just seems a lot like FreshDesk which I wrote a detailed article about a while back.
Nonetheless, definitely check it out – see what you can learn 🙂
-Kevin
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
Now we know who the senslibe one is here. Great post!