App Marketing in 2017 It’s not every-day I decide to spend some time to express my thoughts on where things are headed in the app economy, or what people should be doing to really capitalize on all the hard work they’ve put into their products. But, then again – it’s not every-day a whole set of data points comes into my inbox (thanks Tune) that is compelling enough for me to consolidate them and put them into a piece with actionable insights. So here we are. Below you’re going to find 5 data points with my take on them, the only hope I have as a result of you reading this article is that you can: drive more downloads, increase retention, and optimize your monetization plan to come out on top. Let’s jump into it. As we can observe above: Downloads(like purchases) still largely are determined by our peers opinions of products (the consensus). In this case, Your App. Chances are if you don’t have ANY reviews, or poor reviews,...Read More
With the holiday’s just around the corner and Q4 dragging to a close one might ask, what is there to be done that is both productive and fun? The answer is: get out there and network! After-all, it’s not like you’ll be getting as much done as usual with Thanksgiving on your mind followed by Christmas (or whatever Holiday you celebrate during December). So, why not take this time of the year to reflect on your accomplishments, your milestones, your setbacks, and more. If for whatever reason you fell short of accomplishing something you aspired to then what better way to give it another go then with the help of someone who may know a thing or two about what you’re aiming to do? Among the plethora of events happening over the next 6 weeks, there is ONE event I don’t want to miss. That of course is, the Startup Social Holiday Party. If you haven’t heard of Startup Social’s then here’s a bit of information on them:...Read More
92% of Smartphone Owners Use a Google App and App Annie Launches eBook Analytics and what is Kahuna?
Gmail, Google maps, Google Chrome, surely you have at least ONE OF THESE on your phone. I actually have all 3. It was also recently discovered by comScore that 92% of Smartphone Users have a Google Mobile product on their phones as well. Thanks to the folks at Statista we have this cool graph to share with you, take a look. In other news, App Annie decided to get into the eBook business this week. Officially launching their very own ‘eBook Analytics platform to help authors and publishers monitor the sale of their digital eBooks. It’s pretty comprehensive if I say so myself, I may just look into picking it up for my very own: App Launch Blueprint. There is one final thing I wanted to talk about, well it’s more of a company than a thing. A pretty cool company actually. They basically make it easier for marketers (like me) to engage with users through their very own ‘Engagement Engine’. It’s pretty far out, and I think...Read More
So maybe you’re sitting at home and you realize that you shouldn’t have drank so much last night. You’re probably thinking that maybe instead you should have worked on your pitch for next Monday so you can NAIL IT and show those investors you know your stuff’. If that’s not the case, then thanks to the folks at InvestorPitches we have an infographic to share with you that may just help refine and put the finishing touches on that deck of yours. We hope you enjoy it, and we’re certain you’ll get at least some insight by taking a look....Read More