92% of Smartphone Owners Use a Google App and App Annie Launches eBook Analytics and what is Kahuna?
Gmail, Google maps, Google Chrome, surely you have at least ONE OF THESE on your phone. I actually have all 3. It was also recently discovered by comScore that 92% of Smartphone Users have a Google Mobile product on their phones as well. Thanks to the folks at Statista we have this cool graph to share with you, take a look.
In other news, App Annie decided to get into the eBook business this week. Officially launching their very own ‘eBook Analytics platform to help authors and publishers monitor the sale of their digital eBooks. It’s pretty comprehensive if I say so myself, I may just look into picking it up for my very own: App Launch Blueprint.
There is one final thing I wanted to talk about, well it’s more of a company than a thing. A pretty cool company actually. They basically make it easier for marketers (like me) to engage with users through their very own ‘Engagement Engine’. It’s pretty far out, and I think they’re going places. The company is none other than, *drum roll* Kahuna.
I requested a demo a few days ago, so when I know more about it, I’ll let yall know. Until that time though, here’s an image that shows the just of it.
Aside from the aforementioned items, the only interesting things that have been going on has to do with Apple’s new iPad alleged launch date, the controversy around ‘Paid Apps’ place in the app ecosystem, and undoubtedly some lawsuits here and there.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
